Member Promotion Strategy
Following the Annual Conference and the BOD meeting in Lake Placid, CCSAA is aiming renewed focus on member outreach.
CCSAA convened a committee to specifically look at member benefits on the consumer facing side. Over the last month the committee has met weekly with discussions and ideas of every aspect of what CCSAA does to promote their member ski areas, suppliers and retailers.
Following is the action plan resulting from those meetings. While a few elements need to be detailed out a bit more, many items have already been completed and in operation.