May 2019
Quarterly Newsletter
Brief Spotlight Videos
Online Resources to Grow Your Skills and Build Your Capacity
Sharing what we have learned with individuals seeking to improve health and safety is very important to us. Training and on-going guidance are critical components of our Center’s efforts.
The following Spotlight videos provide brief training to individuals seeking to make a difference. In each Spotlight video (about 10 to 30 minutes), Center staff address key topics on a variety of public health and safety issues as well as practical tips and ideas for practitioners. The Spotlights include: 
  • Applying Motivational Interviewing to Advocate for the Positive 
  • Meetings 101 
  • Medication Assisted Treatment 
  • Networks and Buy-Ins 
  • Adverse Childhood Experiences 
  • Stigma Training Series (six videos)  
Positive Culture Framework Training
A Foundation for Cultural Transformation
The Center for Health and Safety Culture is hosting our annual Positive Culture Framework Training in Nashville, TN on September 24-26, 2019 .

The Positive Culture Framework is an approach based on our research about improving health and safety in communities and organizations. It is our foundation for cultural transformation. The Framework builds on shared values and beliefs that already exist in a culture to improve and sustain health and safety efforts. It recognizes that many different layers in a community (e.g., individuals, families, schools, workplaces, etc.) or organization (e.g., executive leadership, managers, supervisors, etc.) impact culture. Instead of focus on one layer, the Positive Culture Framework seeks to engage all layers of the social ecology to address health and safety. When all layers share values, beliefs, and attitudes, a healthier and safer culture emerges and is sustained over time.
Our 2.5-day Positive Culture Framework Training will provide a foundation for efforts to improve health and safety that address a wide variety of complex social issues. Training attendees will:
  • Learn how culture influences behavior
  • Develop and refine skills in three critical areas: leadership, communication, and the integration of effective strategies
  • Gain specific next steps for transforming culture to improve health and safety
The Positive Culture Framework Training presents an excellent opportunity to engage with others across the country and move toward cultivating a culture that supports and sustains health and safety. Step-by-step handouts, interactive training sessions, and small group activities will provide attendees with an informative, engaging experience.
We are looking forward to bringing together a powerful cross section of people in the health and safety field including, but not limited to, substance misuse professionals, prevention specialists, violence prevention advocates, coalition members, traffic safety professionals, educators, government personnel, and law enforcement officers.  
A discounted, early bird registration rate is available until August 11, 2019. The rate includes all Training sessions for 2.5 days as well as:
  • A Positive Culture Framework manual
  • Daily handouts
  • A certificate of completion
  • Continental breakfast and buffet lunch
  • Morning and afternoon snacks
  • All day beverages
  • Optional: non-specific continuing education units
  • Optional: continuing education credit hours (CECH) in health education from NCHEC (for CHES/MCHES)

Don't miss this opportunity to grow your skills!
Center Involved in Recently Published Book on Traffic Safety Culture
Traffic Safety Culture: Definition, Foundation, and Application
The Center for Health and Safety Culture is involved in the publication of a newly edited book called, “ Traffic Safety Culture: Definition, Foundation, and Application.” The editors include Dr. Nic Ward, Dr. Barry Watson, and Dr. Katie Fleming-Vogl. Center staff and affiliated Montana State University faculty involved in various chapters throughout the book include Jay Otto, M.S., Dr. Kari Finley, Kelly Green, M.P.A., Dr. Eric Austin, and Dr. William Schell.

This reference book provides traffic safety researchers and practitioners with an international and multi-disciplinary compendium of theory-based and practice-based chapters. Together, these chapters discuss the research and application of “Traffic Safety Culture” as an important approach to achieve the vision of zero traffic fatalities (and serious injuries). 

Traffic crashes are a significant cause of death and debilitating injury worldwide, especially in low- and middle-income countries. Whereas most traditional safety efforts teach safe behavior (education), punish risky behavior (enforcement), or design the environment to minimize crash injury resulting from those behaviors (engineering), there is also the need to understand the culture of our social environments that influence our concern for traffic safety and choice of behaviors.

As a result, there is growing interest in the concept of Traffic Safety Culture. However, this concept is relatively new and is not yet supported by a robust theoretical foundation or amassed large body of empirical evidence. The goal of this book is to create a theoretical foundation and methodological framework for measuring and using traffic safety culture, including the discussion of best practices for developing, implementing and evaluating culture-based strategies.

Nicholas John Ward
Montana State University, USA

Barry Watson
Queensland University of Technology, Australia

Katie Fleming-Vogl
Minnesota Department of Transportation, USA

ISBN: 9781787146181
Published: 12 April 2019
Publisher: Emerald Publishing Limited

*Editors receive a royalty payment from the publisher.
Washington Traffic Safety Commission (WTSC) Target Zero Managers (TZM) Overview of Driving Under the Influence of Cannabis and Alcohol (DUICA) Presentation
Tips and Examples
The Center for Health and Safety Culture partnered with the Washington Traffic Safety Commission (WTSC) in support of their Target Zero goal by exploring the traffic safety culture underlying the increase in fatal crashes related to drivers using cannabis and alcohol. This webinar presents an overview of a presentation developed to share the results with stakeholders in traffic safety and public health as well as the general public. The webinar begins by talking about some of the concerns we all face when we present data that may challenge people's beliefs and assumptions. We share ideas developed in one of our Training Brief Spotlight Videos on how to present challenging information using ideas from Motivational Interviewing ( view Motivational Interviewing spotlight here). We then share the presentation on what we learned from a survey of a representative sample of adults in Washington State about driving under the influence of cannabis and alcohol.  
Dr. Nic Ward Presenting at EU Safety Conference
Center Director, Dr. Nic Ward, will be a keynote speaker at the EU Safety Conference in Luxembourg in October 2019. Dr. Ward’s presentation is titled, "Safety Culture: Creating a Sense of Responsibility for Safety in the Population at Large.”

The Conference, organized by EuroSafe and the Luxembourg Institute of Health, will cover a wide range of topics related to injury prevention and safety promotion, such as road safety and safety at work. There will be opportunities for cross-cutting communications between sectors and disciplines to address issues such as: translating research into practice and policy, injury related socio-economic inequities, ageing societies, technological developments, social marketing, alcohol, fatigue, and distraction.

For more information, visit the EU SAFETY CONFERENCE WEBSITE.
Center Bulletin Board
At the National Association of County Engineers (NACE) 2019 Annual Meeting, Jay Otto hosted a skill building, interactive workshop on, “Changing Traffic Safety Culture.” Workshop attendees gained a better understanding of how to change behavior, a working definition of traffic safety culture, and ideas about how they can leverage their role (and the role of others) in growing a positive traffic safety culture.
Dr. Nic Ward presented at the Safe Systems Summit in Durham, NC on April 24, 2019. Dr. Ward’s session was titled, “Setting the Scene for Promoting Shared Safety Goals,” which focused on identifying frames used in everyday crash narratives and how to “re-frame” the narratives to motivate people to act to improve the safety of all road users.
The Center’s doctorate student, Jubaer Ahmed , presented his Ph.D. comprehensive exam presentation on March 26, 2019, titled, “Emotional Intelligence and Risky Driving Behavior.” His research addresses risky driving behavior among different populations from the perspective of emotional intelligence. Jubaer passed his presentation and will continue with the project in collaboration with his advisor, Dr. Nic Ward. 
Annmarie McMahill and Jay Otto attended the World Appreciative Inquiry Conference in Nice, France in March 2019. The theme of the Conference focused on “Generating constructive conversations for the common good." 
Dr. Nic Ward and Jay Otto presented a webinar on, “Traffic Safety Culture and Driving Under the Influence of Cannabis and Alcohol in Washington State.” The webinar recording can be viewed on our YouTube channel HERE
Annmarie McMahill presented at the Prevent Child Abuse & Neglect Conference in Helena, MT on April 17, 2019. Annmarie’s session covered, social and emotional competencies, and how the competencies improve health-related outcomes.
Our Services
The Center for Health and Safety Culture (CHSC) is an interdisciplinary center serving communities and organizations through research, training, and support services to cultivate healthy and safe cultures. We are dedicated to applying research to develop sustainable solutions to complex social problems. Our research focuses on understanding how culture impacts behavior – especially behavior associated with health and safety. Our services include:
  • Conducting, Exchanging, and Applying Research
  • Cultural Assessments, Surveys, and Evaluation
  • Positive Culture Framework
  • Communication Skills – Social Norms Marketing
  • Leadership Skills
  • Integration Skills
For more information on our services or if you’re interested in partnering with us on a research project, please visit or contact us at
Center for Health and Safety Culture |