MAY 2022

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SCORE Association
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Social Media Webinar Follow Up

This month’s Social Media Webinar for chapter volunteers was packed with live training, success stories and engaged participants. Many thanks to all who joined and specifically to our first-timers! We loved all of the feedback, comments and questions.


Did you miss it? See below for important links and a short summary.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at scoresocial@hi-perlocal.com.

May Social Media Webinar Highlights:

This webinar was focused on accessing and understanding chapter reporting dashboards. We also welcomed guest speaker Pat Loch from SCORE Southern Colorado. Thanks, Pat! Highlights are summarized below.



DEADLINE JUNE 1 to Opt-In to Paid Social Campaigns in Q4


We made changes to our paid social campaign packages this quarter that offer even more accessible price points! Full package details were covered in the webinar and can also be found here. Opt-in is officially open, and ads will begin running July 1 for all chapters who complete the form below.


ACTION: To opt-in, chapters must complete the opt-in form: https://forms.gle/KyEhYr8rWLmuT91w8 



Your Chapter’s Social Media Metrics Dashboard


Real time reporting to measure your chapter’s progress on social media is available as part of the Chapter Social Media Support funded by SCORE HQ and provided by Hiper. This includes automated scheduled reports which are emailed to chapters on the 3rd Monday of every month as a downloadable PDF and access to login to a real-time reporting dashboard to look at program metrics and ad campaign performance.


Your Chapter Social Media Metrics Dashboard Includes:


  • Website sessions, pageviews, users and new users
  • Facebook post performance and engagement
  • Google Business Profile listing views and leads
  • SCORE service metrics, imported from CORE


Next Steps: 


  1. For a detailed overview of the dashboards, click here.
  2. For training on the available metrics, watch the webinar.
  3. To request access, email scoresocial@hi-perlocal.com.



New Facebook Features SCORE National is Testing


We are currently testing out two NEW strategies on the SCORE National Facebook Page. We covered the details of these tests on the webinar, but here's a brief overview:


Volunteer Opportunities: We have created six different types of volunteer opportunity listings – business mentor, workshop presenter, subject matter experts, etc. – that will live on our page for users to have visibility to what types of volunteers we typically look for and how to apply if they are interested. These six were posted on Friday, May 6 to kick off this initiative, and we instantly had interested candidates begin to engage!


Facebook Classes: In order to utilize Facebook-specific tools to promote our national webinars, we are testing the Facebook Classes feature. During the testing period, you will see us create individual Facebook Classes for each national webinar we are hosting in June. These will be very similar to Events but unlock additional tools such as fields for prerequisites, recurring classes in a series and more! Feel free to share the classes to help us spread the word.


Interested in learning more about these projects and other improvements we are planning? Join us next month for updates!


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JOIN US NEXT MONTH:

WEDNESDAY, JUNE 15 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

The SCORE Social Media Team

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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