Art Festival Newsletter | May 2022
Sprout Social Shares Annual Look at When to Post on Facebook, Instagram, LinkedIn, Twitter

There’s no time like the present, as the old saying goes, but according to social media analytics company Sprout Social, it may not be the best time for brands to post on social platforms.

Sprout Social released the 2022 edition of its annual Best Times to Post on Social Media report, which mines engagement data from its 30,000-plus customers to determine the best and worst days of the week and times of the day to post on Facebook, Instagram, LinkedIn and Twitter.

The company found that the best times to post on social media overall (all times ET) were Tuesday through Thursday at 8 a.m. or 9 a.m., while Sunday was the worst day to post.

Sprout Social wrote, “There’s more to posting on social media than this quick stat, though. Each network saw varying ranges of engagement throughout the week and at remarkably different times. And once industries are factored in, engagement varies even more. So, while Tuesdays through Thursdays at 8 a.m. or 9 a.m. are generally the best times to post on social, there are a few more factors to consider before you schedule any posts.”

  • Best times to post: Monday through Friday at 2 a.m., Tuesday at 11 a.m. and 1 p.m.
  • Best days to post: Tuesday through Friday
  • Worst days to post: Saturday

The company wrote, “Compared to last year, there are a few more ‘off’ times for Facebook when reviewing the data. Weekday very early mornings and mid-mornings still show more consistent engagement and have become much more opportune times for brands to get eyes on their content.

  • Best times to post: Monday at noon, Tuesday and Wednesday from 11 a.m. to 2 p.m., Thursday and Fridays from 11 a.m. to noon
  • Best days to post: Tuesday and Wednesday
  • Worst days to post: Sunday

According to Sprout Social, “Similar to Facebook’s other popular application, Instagram’s top times to post expanded in 2021 compared to previous years. Midday engagement during weekdays became denser, with top times ranging between 11 a.m. and 2 p.m., while evenings and weekends still showed increased opportunities for engagement.

  • Best times to post: Tuesday from 11 a.m. to 1 p.m.
  • Best days to post: Wednesday and Thursday
  • Worst days to post: Saturday and Sunday

Sprout Social wrote, “Unsurprising for this professional-focused social platform, LinkedIn engagement times continue to be consistent to the U.S. workweek. High engagement hours are more concentrated midday and don’t extend too far out past the U.S. workday hours, as it had in years past. You’re less likely to get eyes on your LinkedIn content on the weekend, where engagement drops significantly.”

  • Best times to post: Tuesday from noon to 2 p.m.
  • Best days to post: Wednesday and Thursday
  • Worst days to post: Saturday and Sunday

The company wrote, “Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. This could reflect greater attention to developing news and updates, as well as a desire for entertainment via viral tweets and memes.”
October 21-22, 2022
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Spotlight on Show: Great American Craft Fairs with Brighton Denison

This month I had the pleasure of interviewing Brighton Denison about the Great American Craft Fairs in California and Nevada.
The Great American Craft Fairs have a rich history, please tell us how little about how you got started: Great American Craft Fairs was originally started by Thelma Collette in Reno, NV in the 1960s. She hired 10 year old Jeffrey Denison in 1970 to assist in setting up the shows. She and Jeff started a new Arts and Crafts fair in Graeagle, Ca in 1971 and we have been there every year for the past half century. Jeff later expanded Collette Productions to indoor shows in both Reno and Las Vegas. Great American Craft Fairs now offers five Fine art and Craft shows in Reno, Sparks, Truckee, Graeagle and Virginia City.
Are your art shows held in conjunction with another activity? If yes, how does that work for the art section? We host the entire 4th of July weekend Celebration in Reno, NV. This event includes an all American food truck garden, hand made American automobile exhibit and a 4th of July “Great American Parade” At the end of the day though, we are art producers and our craft fair is the shining Jewel right in the middle of all of the festivities. Everything is planned around the craft fair.
What is the recommended price range for art/craft at your shows? We ask our artists to bring items as low as $5 to items over $5000. The lesser priced items will always sell and you never know when a larger item will walk out of your booth. Last year in Truckee I saw one original after the next leaving the show.
What is your policy about non handcrafted art? We simply don’t allow it. 
What changes do you see in hosting outdoor art festivals over the next 5 years? In the Northern Nevada and Northern California market, we are seeing cities grow rapidly. This is creating much larger crowds at all of our events. In Graeagle last year many artists sold out of product half way through the first day. This creates not only lost revenue for the artist, but looks bad at the show as well.
A New Digital Platform for Collectors and Artists - NFT's
Beeple's Everydays – The first 5000 days sold for $69.3 million at Christie's (Image credit: Beeple)
I am fascinated by the shear money that is being spent for NFT art - there were over $2.8 billion in NFT trades in 2021 compared to $14.6 billon on traditional art.
NFT stands for a non-fungible token, they are a way of registering a one-of-a-kind image, video, or any form of digital item stored on a digital ledger using blockchain technology to establish proof of ownership.
NFT art is a digital asset that is collectable, unique, and non-transferrable. Every NFT is unique in its creative design and cannot be duplicated, making them limited and rare. When you own an NFT, you can keep or wait for it to appreciate, and then sell or trade it.
Any kind of easily reproduced digital file can be stored as an NFT in order to identify the original copy. NFTs can be made from any kind of photography, art, music or video file. Even tweets and memes have been made into NFTs.
Essentially, you can make NFTs from almost anything unique that can be stored digitally and holds value. They're like any other collector's item, but instead of buying a physical item, you're instead paying for a file and proof that you own the original copy. 
For artists, stepping into the NFT space adds another possibility for selling art. NFT art ranges from small, quick-to-make GIFs to more ambitious works. 
It would be expected that work by well-known artists would fetch big bucks as NFTs, something an anonymous group of 'art enthusiasts' relied upon when they burned an original Banksy in order to increase the value of an NFT. However, some sales are still eye-popping for the prices they reach. When Pak's NFT Artwork 'The Merge' (image above) sold for $91.8 million in December (he sold shares in the artwork), it was the third-highest price ever fetched by the work of a living artist.
You might be wondering: can I make an NFT? Well, one would assume so given that when Trevor Andrew drew a Gucci Ghost (click red type to see), he managed to sell it for $3,600. Technically, anyone can create a piece of art, turn it into an NFT on the blockchain (a process called 'minting') and put it up for sale on a marketplace of choice. You can even attach a commission to the file, which will pay you every time someone buys the piece through a resale.
There are a couple things to think about before entering this market. Much like when buying NFTs, you need to have a cryptocurrency wallet set up. It's this requirement for money upfront that causes the complications.
The hidden fees can be prohibitively astronomical, with sites charging a 'gas' fee for every sale (the price for the energy it takes to complete the transaction), alongside a fee for selling and buying. You also need to consider conversion fees and fluctuations in price depending on the time of day. All this means that the fees can often add up to a lot more than the price you get for selling the NFT.  The other issue is theft. Stealing digital images is easy and the platforms are not very interested in helping artists secure their intellectual property.

If you are interested in creating NFT art below are some links that will help you:
Contact Robin Markowitz at
The Art-Linx website has the most current Call to Artist information