MAY 2023

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SCORE Association
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Happy May, Social Media Chairs!

As we wrap up National Small Business Week, we are switching gears to Asian American, Native Hawaiian and Pacific Islander Heritage Month!


We're excited to share a few updates related to chapter social media management including the next edition of our monthly campaign toolkit, announcements related to the social media space and some very exciting recognition for a SCORE social media initiative.


Interested? Keep reading to learn more.

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IMPORTANT CHAPTER SOCIAL MEDIA LINKS



Questions? Email our dedicated ticketing

desk at [email protected].

May Social Media Toolkit:

This AANHPI Heritage Month, SCORE is spotlighting resources to support America’s AANHPI entrepreneurs and offering volunteer opportunities for experienced AANHPI business owners. We have created the following toolkit for SCORE Social Media Chairs to help celebrate this observance in their local online communities.  

 

This toolkit serves as a resource guide for participating chapters to promote SCORE services, highlight success stories from AANHPI-owned businesses and spread the word about the resources available to help these entrepreneurs thrive! This collection of materials includes a combination of graphics, articles, events, templates and even suggested copy to use throughout the month of May on your chapter’s channels. 


View the AANHPI Heritage Month toolkit here!

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NEXT WEBINAR:

WEDNESDAY, MAY 17 | 2 PM ET


Click on the green button below to register. Once you register, you will automatically be signed up for all upcoming Social Media Webinars, held the third Wednesday of each month.

REGISTER

May Social Media Updates:

Q2 Chapter Social Media Program Performance


Our most recent Monthly Social Media Webinar was a review of the Chapter Social Media Program's performance in Q2. Led by our partners at Hiper, the review included success metrics and comparable benchmarks to quantify the impact the program has on brand awareness and user engagement at the local chapter level. Some highlights include a 20% increase in community size on LinkedIn, a 71% increase in engagements on Facebook and a 20% increase in website clicks on Google Business Profile!


Missed it? Check out the replay here.



Chapter Success Story Pilot is Wrapping Up


In FY23, we are looking for ways to evolve the Chapter Social Media Program and help your chapters have an even greater impact in your local online communities. One way we believe we can achieve this is through unique, localized success story content sourced from chapter websites and published individually on the coordinating chapter’s centrally managed social media channels. We have been conducting a pilot over the past three months to test this, and we are happy to report that success story posts are consistently achieving above average engagement rates across platforms!


Register for our monthly webinars to stay tuned for what's next.



Live Training: How to Use New Client Spotlight SOCi Templates


Another great way to celebrate AANHPI Heritage Month is to spotlight and uplift the amazing businesses your chapter serves on social media! With our all-new customizable templates, featuring your chapter’s unique success stories is now easier than ever. In our April webinar, we provided a live demonstration of exactly how to use these templates available within SOCi-- our social media management tool.


Missed it? Check out the replay here.



How To: Boost Local Success Stories On-Demand


The Chapter Success Story Pilot has proven that success stories are the top performing content we can share on social media. This also implies that success stories are likely the most cost-effective content to put your available ad dollars behind. If you are interested in boosting your local success story posts, the Selected Local Content Boosts package offered by the Hiper Community Management Team is available and easy to use!


Opt-in or learn more about paid campaigns here.  


EXCITING ANNOUNCEMENT:


The SCORE Video Success Story Campaign has been selected as a finalist in the PR Daily Social Media & Digital Awards!


Paid Social Media Campaign Category Finalists:


  • 5WPR: 5WPR x CaratLane
  • Advocate Aurora Health: Cold, Flu, Covid Virtual Health
  • SCORE: SCORE Success Story Video Promotion
  • The Ritz-Carlton: 2022 F1 Travel Poster Series
  • W Hotels: W Hotels x Cercle


We are so honored to be in such great company.

We will find out the results on June 14. Wish us luck!

Thank you for all you do for SCORE and for America’s small business owners!


Best Wishes,

SCORE Social Media Team (External Relations)

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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