5/07 - Understanding Your Customer

Nussbaum Center, 1205

5:30pm - 7:30pm

Understanding your customers is key to building a successful business. This presentation introduces tools and strategies for researching customer demographics, interests, and behaviors using free resources available through the library. You’ll learn the difference between primary and secondary research, how to start building a customer persona, and where to find reliable data to support your marketing plan. This session will show entrepreneurs how to gather consumer data to guide more informed, research-based marketing decisions.

Nussbaum Center for Entrepreneurship

1451 S. Elm Eugene St., Suite 1205

Greensboro, NC 27406

Presented by: Kassie Ettefagh, Greensboro Public Library

Business and Nonprofit Librarian

5/18- Showing Up For Your Customer

Hybrid

5:30pm - 7:30pm

You have identified the challenge your business aims to address and may have defined a customer profile. The next step is learning how to effectively reach and engage your target audience. How can you ensure your product and sales approach align with customer expectations and needs?

In this workshop, you will:



• Examine the needs of diverse customer groups using demographic and psychographic insights
• Develop practical strategies to strengthen customer engagement
• Gain insights from fellow small business owners focused on building meaningful customer connections

Nussbaum Center for Entrepreneurship

1451 S. Elm Eugene St., Suite 1205

Greensboro, NC 27406

Presented by: Lars Farabee



5/20- Entrepreneur Orientation

Nussbaum Center, 1205

12:00pm - 2:00pm

Thinking about starting your own business but not sure where to begin? This online orientation guides aspiring entrepreneurs through the foundational steps of turning an idea into a viable business. You’ll explore what it takes to be a business owner, evaluate your concept, and understand the key decisions needed to move forward confidently. By the end, you’ll know how to plan, finance, and access the resources necessary to launch successfully.

In this session, you will:  

* Assess yourself as a potential business owner.  

* Determine concept feasibility.  

* Examine critical issues and make important decisions.  

* Review legal considerations and requirements.  

* Outline your business plan.  

* Understand how to finance your business.  

* Access NC business resources and information lists.  

Nussbaum Center for Entrepreneurship

1451 S. Elm Eugene St., Suite 1205

Greensboro, NC 27406

Presented by: Kyana Oduro, SBTDC



5/21 - Quick Bytes: Piedmont Business Capital

Nussbaum Center, 1205

12:00pm - 1:00pm

I. Piedmont Business Capital (PBC) Funding Process:

  * Before the first Contact  

  * Application  

  * Documents  

  * Review Process  

II. SBA 504 - a brief summary

Nussbaum Center for Entrepreneurship

1451 S. Elm Eugene St., Suite 1205

Greensboro, NC 27406



Presented by: Wayne Williamson, Jr., Piedmont Business Capital

Business Resource Officer

Annual Information Updates



If you have started your business, increased sales, added employees (owner = 1 employee), obtained a loan or other capital investment, please use this link to update your information.