As promised, here is the rest of my story (You can read Part 1 HERE )...
As Los Angeles became my new home, I found myself attracted to the powerful vibe of the city, and its fixation on physical attraction. Every billboard, every advertisement, every TV show, every music video, every live performance, and every movie showcased a fascination with perfect bodies and physical form. At the time, I was young, naive, and very impressionable in my new la la land, and got caught up in the craze. I tried all the fad diets and extreme exercise programs. Slowly, food went from being a blessing to being a curse; eating became forbidden and a guilty activity. Eating good became synonymous with not eating and eating anything became synonymous with guilt. At this time, I had already started to train clients in nutrition and fitness- and yet I could not take my own advice. I had to stop obsessing about the food I was eating, and once I did, I was able to recognize the destructive cycle i was in. It was at this point that I recognize all of it began with my own thoughts. My thoughts were the cause and my body was the effect. I realized I had to change my mind in order to change my body and through this I created my PCF method. This method includes Power Protein, Complex Carbs, and Friendly Fats. Also from this revelation, I created my three S's- Self, Sweat, Substance. All of my self doubt was replaced with self-confidence and self- love. Food, once again, became a blessing in my life as my mind is able to see it as substance, not just calories. I felt joy for fueling my body as opposed to feeling guilty after eating. This is the turning point for me and knowing my life's path. At this point, I was ready to share my message with the world and change lives forever.
My Book Healthy Indulgence is Out NOW!
Pinch me! My book Sima's Healthy Indulgence is finally here. After so many years of hard work and dedication, it has finally payed off and I couldn't be happier. This book is a mesh of everything I believe in, lived by, and taught my thousands of clients over the past 20 years.
My book brings together 100 soul-sizzling recipes that cover six meals a day (three main courses and three snacks), including nutritious and cleansing drinks and mouth-watering desserts – all designed with less than 10 ingredients to be ready in less than 30 minutes. These Healthy Indulgence recipes follow Sima’s nutritional guidelines of PCF combo (power protein, complex carbohydrates, and friendly fats). This method is not just for detox or weight loss, rather an answer to gaining energy, improving metabolism, and dealing with sweet tooth and cravings, while still allowing you to lose or maintain your weight.

Purchase Your Copy Today :
A Blender as Powerful as your Ambition...
I had an amazing experience shooting with the Blendtec crew. It was such a unique experience of different people coming together to shoot an amazing commercial. I want to give a big thank you to the Blendtec team and Clyde Haygood for all of your love, support, and creativity.

I will be sharing the commercial very soon!
Here is some BTS pictures from the shoot...
Full commercial coming next month!
Blendtec website:
IG: @blendtec
I had a great time shooting with Lori Corbin on ABC7 Eyewitness News. The whole experience was very different from the news segments I have done before. Thank you Lori Corbin; you made the experience fun and allowing me to share the benefits of my PCF method and why diets do not work!
Here is my PCF Segment on ABC7 Eyewitness News...
Did you watch my Edible Flowers cooking segment and my sit down interview talking about healthy portion control? It was such a blessing having Ginger Jeffries and Liz Alvarez at my side enjoying the segment as much as I was.
If you didn't Catch it, Here are the Segments...
The Vicious Cycle of Dieting
Cooking with EdibleFlowers
Upcoming TV Segments...
I am so excited to be returning to KUSI Good Morning San Diego. I will be doing another 2 segments:

-My sit-down interview will provide guidance for busy moms on how to stay sane and take care of the family.
-Mother's Day Gift Guide: my team and I have hand selected the BEST wellness gifts to give to mom this year!

You don't want to miss it!
Tune in May 12th to watch!

IG: @kusinews
OMG! I am returning to Fox5 San Diego to throw a Mexican Fiesta! We will have everything from tacos to healthy churros!
You won't want to miss this!

Tune in May 22nd at 9:45am for the full segment!

Check out my new TV Reel...
Welcome to the Family...
I would like to give a warm welcome to Tomorrow Sleep! Tomorrow Sleep's goal was to create the perfect environment for you, whether you spend your night flat, sideways, or somewhere in between. As you and I know, a good night sleep effects the quality of our lives. This company brings the experience of 100 years to you home. As they say, Tomorrow starts tonight, and I could not agree more.

I would like to welcome Onzie to our family. Onzie sportswear is a trending sportswear brand. I love how the material hugs you body. You can wear it at home, at the gym, or around town. It is versatile, athleisure for men, women , and youth.

Welcome Èminence Organics into our family. Every single one of their products is incredibly designed to help all skin types look and feel amazing. Èminence Organics not only makes the most natural skin care products, all with organic and biodynamic ingredients, but they take pride in bringing the spa home. That is not all, they also donate 1 tree for every product they sell. So far, they have donated 10 million trees- isn't that amazing!

We are Honored and Excited to be working with the best Partners and Sponsors in the
We salute and honor each and every one of out partners and sponsors. We are looking forward to more exciting collaboration to come in Q3 2018!
My Mission Is...
Sima is on a mission to inspire, empower, and transform millions around the world! Help us spread the word by forwarding this email to 3 of your family and friends and have them follow us on Instagram !
We would greatly appreciate it!

Remember- any lesson learned in the past should be applied to the present and it will change your future forever.
“Nothing will work unless you do.” -Maya Angelou

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P.S. Invite friends and family to subscribe to my newsletter. Subscribers receive FREE GIFTS and updates about my upcoming online classes, seminars, books, and other exciting stuff coming up this year!

Sima has over 20 years of experience as a personal trainer and nutritionist armed with decades of first hand experience among world class mentors, teachers, institutions, and a multitude of success stories that will help elevate your life. Her life is dedicated to transforming the lives of others into a whole and balanced lifestyle.