May Newsletter

MAY 2026 EDITION

HOT TIPS

Text a Listing to a Contact in Paragon

To text a single listing from Paragon:

Pull up the listing detail, hover over the share button and click Text.
Select a Contact – if you don’t have a phone number saved in it you can type it in. Make sure you check the box next to the number, and select a phone type from the dropdown menu. If you don’t have the person in your contacts yet, click Add New Contact, put in their First and Last Name, and the number you want to text to. You can include an optional message if you like, and it will show a preview of what the text will look like. Then click Send Message.
You can also text a link to multiple properties from the spreadsheet view. Just select the listings on the spreadsheet you want to send and click the Text button. You can select all of the listings by clicking the first box at the top.

COMMUNITY PSA

Please be aware of a scam currently targeting real estate professionals.

Scammers are reaching out and attempting to get agents to join a Zoom call. Two different scam opportunities are presented during these scenarios:

The link is not a real Zoom link and is actually malware that will be downloaded to your computer once you've clicked.
Once connected, they may try to gain access to your computer and potentially compromise sensitive information, including financial accounts.

Protect yourself by:

Avoiding Zoom or video calls with unknown or unverified contacts
Never clicking on suspicious links or downloading unfamiliar software
Always provide your own Zoom link if you're ever unsure so you know the link came from an honest, viable source
Verifying identities before engaging in any virtual meeting
Keeping your security software up to date

If something feels off, trust your instincts and disconnect immediately.

Stay vigilant and share this with your colleagues to help keep our community safe.

YOU ASKED, WE ANSWERED

Q: What should I do if I was the selling agent on a property listed by a member of another MLS?

A: If the property falls within SCWMLS service counties, the listing should already be in the MLS. If you were not properly credited with the sale, please email listings@wisre.com with proof that you were the selling agent (such as a closing statement or accepted offer packet), and we will update the listing accordingly.

If the property is outside of SCWMLS service counties and does not appear in the MLS, you may enter it as a comp sale once it has closed. Enter yourself as both the listing and selling agent, and include the actual listing agent and office in the broker-to-broker remarks. After submitting the listing, email listings@wisre.com to request that the list side be updated to SCWMLS Non-Member.

TECH, TRAINING, AND MORE

Paragon — Recorded Webinar Trainings

Step-by-step training, always at your fingertips.

Did you know there is a library of available webinars for you to revisit on your own time (between showings, over a cup of coffee in the morning, or as your wind-down from the day)?

Click below to access the bank of resources to make YOUR listing life easier.

Watch Webinars

CubiCasa — Make your listing shine

Did you know buyers are 81% more likely to view a listing with a floorplan?

Envisioning how a space flows and placement of rooms by scrolling through listing photos and putting them together like a jigsaw puzzle is a thing of the past.

SCWMLS has teamed with CubiCasa, an app that takes your quick 5-minute scan of the home and transforms it into a floorplan for your seller (and buyer).

Learn More

Additional Training Available to You

May 7 • Map Search @ 10:00 a.m. (Virtual)
Learn to use Paragon's Map Search functions to hone in on specific geographies and opportunities quickly.
May 15 • The Collab Center @ 10:00 a.m. (Virtual)
The Collab Center can help with property notifications and provide insights into buyer preferences. Learn to build sites for your buyers.
May 21 • Paragon Connect @ 10:00 a.m. (Virtual)
Join Dave to learn how to use the mobile version of Paragon (Paragon Connect) on your smartphone.

YOUR Monthly MARKET DATA

View Monthly Statistics Report

What Does This Mean for You?

18-County Region:

In March 2026, the South Central Wisconsin Full Region saw a rise in new market inventory, reaching 1,635 listings. This marked an increase of 99 homes from February 2026, which had 1,536 listings. Compared to March 2025, which had 1,548 listings, March 2026 shows a slight growth of 87 listings. This upward trend reflects a healthy increase in available properties, signaling a potentially active spring market for REALTORS in the region.

Dane County:

Dane County’s real estate market experienced a notable rise in new inventory in March 2026, reaching 785 homes listed. This was a significant jump of 163 homes from February 2026, which had 622 listings. When compared to March 2025, which had 629 homes listed, the March 2026 figure shows an increase of 156 listings. The growth in inventory suggests a strengthening market as we head into the spring season, providing REALTORS with more options to present to potential buyers.

Watch this month's Wisconsin Housing Report, provided to you by the Wisconsin REALTORS® Association (WRA).

Watch Now