Every day is an opportunity to build relationships with consumers and their families to increase their understanding of and trust in farmers, farming practices and our wonderful, nutritious dairy products. Research shows consumer trust in dairy farmers and the dairy industry remains high.
For me, working in a hospital gives an insight into consumer questions. Often, my patients are anxious during their procedure and like to start a conversation. When I tell them I have two careers I enjoy, one as a healthcare professional and another as a dairy farmer, they ask questions about our farm, which takes the tension out of the room. I share how I appreciate working with my family, and I end up doing a little dairy promotion.
When they ask how they can support Wisconsin’s dairy farmers, I tell them exactly where they can buy the dairy products made from the milk that leaves our farm.
And, I make sure to tell them to look for the Proudly Wisconsin Cheese and Dairy badges when shopping.
Although National Dairy Month will look different this year, there are still many ways to celebrate and share stories to reinforce Wisconsinite’s love of dairy and our dairy heritage. Dairy Farmers of Wisconsin will be sharing
several digital activities and social assets throughout the month that promote Wisconsin dairy and dairy farmers.
Let’s encourage everyone to join in our National Dairy Month celebration from wherever they are – they can make a new dairy recipe, buy a new cheese or order Wisconsin Cheese online.
Wherever you are, every conversation is an opportunity
District 19, Columbia, Dodge
Executive Committee, Channel Management Committee