The Power of Promotion - May 2020
Every day is an opportunity to build relationships with consumers and their families to increase their understanding of and trust in farmers, farming practices and our wonderful, nutritious dairy products. Research shows consumer trust in dairy farmers and the dairy industry remains high.
For me, working in a hospital gives an insight into consumer questions. Often, my patients are anxious during their procedure and like to start a conversation. When I tell them I have two careers I enjoy, one as a healthcare professional and another as a dairy farmer, they ask questions about our farm, which takes the tension out of the room. I share how I appreciate working with my family, and I end up doing a little dairy promotion.
When they ask how they can support Wisconsin’s dairy farmers, I tell them exactly where they can buy the dairy products made from the milk that leaves our farm. And, I make sure to tell them to look for the Proudly Wisconsin Cheese and Dairy badges when shopping.
Although National Dairy Month will look different this year, there are still many ways to celebrate and share stories to reinforce Wisconsinite’s love of dairy and our dairy heritage. Dairy Farmers of Wisconsin will be sharing several digital activities and social assets throughout the month that promote Wisconsin dairy and dairy farmers.
Let’s encourage everyone to join in our National Dairy Month celebration from wherever they are – they can make a new dairy recipe, buy a new cheese or order Wisconsin Cheese online.
Wherever you are, every conversation is an opportunity .
Becky Levzow
District 19, Columbia, Dodge
Executive Committee, Channel Management Committee
Wisconsin Celebrates National Dairy Month  
National Dairy Month is less than a month away and Dairy Farmers of Wisconsin has ensured all Wisconsinites can celebrate Wisconsin dairy and farmers wherever they are.  
We have set up a number of national and state-wide programs under a theme of " Celebrate Wisconsin Dairy Farmers" with the goal of increasing understanding of and trust in our farmers, farming and our wonderful, nutritious products. 
Local dairy promotion groups are getting creative and hosting virtual and drive thru events all over Wisconsin. Not sure what is happening in your community? Reach out to your local county dairy promotion committee or watch for event listings at
Support Wisconsin Dairy Farmers Promotion
Show your love and support for Wisconsin dairy farmers while reminding consumers to buy real Wisconsin dairy products. These assets can be used at retail, on dairy farms, or anywhere that is visible to traffic in your community. 

Limited quantities are available of the following free resources:  
  • Yard signs 
  • Banners 
  • Window clings 
  • Social media graphics 
Weekly Update Videos  
Bringing you up to date information about milk promotion and the efforts in place to keep milk moving in Wisconsin, we launched a weekly video series to help keep you informed. 
Tune in for these weekly short videos to hear directly from DFW staff on the latest information regarding dairy supply chain, dairy partnerships with Wisconsin food banks and more!
USDA Extends Flexibilities, Paves the Way for Meals for Kids to Continue through Summer
USDA announced the extension of several nationwide child nutrition program waivers through August 31, 2020. These waivers, originally scheduled to end on June 30, 2020, will allow school nutrition programs to continue meal service during the summer months while social distancing policies remain in place during the COVID-19 pandemic. It allows for continued flexibilities such as drive-thru pick-ups and delivering meals on bus routes and also ensures milk will be served with meals throughout the summer until the start of the new school year. 
Since meal sites have been used as dairy and food donation centers in some communities, this can continue to be a valuable way to distribute donated Wisconsin dairy products to communities and those in need. Please check with your local school nutrition department to determine if they plan to continue their emergency meal program throughout the summer.
In Case You Missed It:
Wisconsin’s U.S. Dairy Sustainability Award Winner  

A Wisconsin dairy farm, Rosy-Lane Holsteins, is the winner of a national award for Outstanding Dairy Farm Sustainability. The ninth annual U.S. Dairy Sustainability Awards were announced on April 22 in recognition of Earth Day. The Watertown farm is owned by Lloyd and Daphne Holterman and their partners Tim Strobel and Jordan Matthews, and is one of three national winners in this category. 
PDPW Dairy Signal

Your source for up-to-date news on today's changing industry. 

Tune in to  Dairy Signal  every Tuesday, Wednesday and Thursday from noon until 1 p.m. CT to learn about the latest resources and strategies.

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