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MAY
2020
We understand many retailers are experiencing difficulties right now, and we want to assure you that the Eco-Friendly team is here to support your green efforts. When the timing is right, we encourage you to use your Subaru Eco-Friendly status to assure customers that even in times like these, your store is focused on the environment.
Plogging is the New Jogging
What do you get when you cross jogging with picking up trash? Plogging. It's a Swedish term and idea that has spread over the past few years, even to Charlotte, NC.

Back in March, Williams Subaru Charlotte joined a local run club for a plogging event. Race participants laced up running shoes, put on gloves, and set out with trash bags to pick up trash along the route. Rather than put all the trash collected in the dumpster, appropriate materials were added to Williams' TerraCycle boxes.

Williams produced this video highlighting its involvement, along with its Eco-Friendly Certification and TerraCycle partnership, and shared it on social posts .

On Earth Day, Williams joined another plogging event , challenging individuals to get outside for a run and clean up some trash along the way. Participants posted plogging photos and videos and were entered to win a prize pack.
Whether your store is new to Instagram or you've been using it for awhile, the channel is constantly evolving. Let these 10 Instagram best practices help you engage followers in 2020.


Did your store promote its Eco-Friendly certification on social media recently?
If so, email Megan Fleck , Subaru Eco-Friendly program lead, for a chance to be featured in an upcoming newsletter.
You know it takes planning and education to implement a new recycling program. Did you know education is also essential to keep it going? One way to ensure new hires understand your in-house recycling program is to include it in your employee orientation. Consider adding information about recycling in the employee handbook. You can also point out what you recycle and where during a facility tour. 
Do you include recycling in your employee orientation? Tell us about it!

Subaru and Leave No Trace Live Each Week
Tune in Fridays at 1 p.m. EST with Leave No Trace and Subaru for learning sessions and family-friendly activities at home with a new theme each week. Join the live stream conversations and share with your followers. In the April 17 video the team shares how they live, work, and play full time out of a 2019 Ascent.

Who's Certified?
Click below to see the full list of Eco-Friendly retailers.
Chuck Golden
Green Dealer Support
517.719.0355