News Release
For Immediate Release
Media Advisory:
Community Youth Kickoff "Keep Idaho Youth Alcohol-Free" Sticker Shock Campaign
What: Community Youth Kick-Off "Keep Idaho Youth Alcohol-Free" Sticker Shock Campaign

When: Monday, November 15, 2021, 10:25 a.m. and 1:45 p.m.

Where: Frank Church High School Community Center, 3608 S. Milwaukee Lane, Boise, ID 83709

Description: Youth from Frank Church High School will join community leaders to kick-off a youth-led alcohol prevention initiative. Students will participate in an activity to place stickers on the brown paper bags customers use to carry their purchases from local liquor stores. The “Keep Idaho Youth Alcohol-Free” stickers will stand out on the store bags, and provide a strong reminder: “Providing Alcohol to minors under 21 is against the law. Keep Idaho Youth Alcohol- Free.”

This public awareness campaign will take place in liquor stores statewide beginning on November 26th. The campaign is sponsored by The Office of Drug Policy, the Idaho Liquor Division, and 11th- and 12th-grade AVID students at Frank Church High School. 

This project is intended to bring attention to the issue of underage drinking and adults who provide alcohol to minors.The Sticker Shock project hopes to cause adults to think twice before making it any easier for youth to access alcohol. The goal of the event is to send a strong, united message that our youth and area leaders are working together to create a safer, healthier community by addressing the problem of underage drinking

Students hope that this campaign sends a strong message. Abigail Cook, an AVID 12th grader says, “Addiction tears up families, and getting out of an addiction is harder than it seems. Drinking young can start a lifelong addiction.” Willow Pellegrini, a 12th grade student, says, “I have lost a lot of friends to drinking and driving, including cherished friends and family. Alcohol impairs morals, integrity, and what you would normally do. Please help spread the word.”
"I have had students, who are now proudly sober, tell me that they were first given alcohol as a young child by an adult they trusted. I believe some adults do not realize the impact this has on them and their decision to illegally drink," said Tara Haley, AVID teacher, Frank Church High School. "Adults also can face legal ramifications. I’m proud of my students for helping spread this important message."

For additional information, please contact: Tara Haley at
News Media Contact: 
Dan Hollar 
Public Affairs Administrator 
Boise School District 
Boise School District | 8169 W. Victory Rd., Boise, Idaho | 208-854-4000 | Fax 208-854-4003| |
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