“As soon as I stepped into my role at the DBA, it became clear that Downtown Boise is special not because of what is happening down here, but who is behind it all. This community is full of the most warm, welcoming humans I’ve ever been lucky enough to meet and we at the DBA are excited to introduce you to them. Please join us in getting to know the Upside – the people – of Downtown Boise.”
– Jennifer Hensley, Executive Director, DBA

DBA would like to recognize Mitchell + Palmer for their partnership in developing this campaign. Follow @Upside_Downtown_Boise for the latest updates.