Media Advisory
For Immediate Release
April 22, 2020

For more information:
Downtown Boise's Plan for Mother's Day, May's First Thursday, and Looking Ahead
Downtown Boise Association is in the process of adjusting and making contingency plans for all upcoming events and promotions for the upcoming months. The staff is working diligently to plan ways for the community to enjoy the signature events that DBA is known for, while following recommended safety guidelines in an environment that is quickly changing and unknown. We appreciate your patience as we work out the details of upcoming events including Father’s Day Car Show, Alive After Five and the Mother’s Day Shopping Spree – to name a few that are coming up soon! At this time, the details for May’s First Thursday and the Mother’s Day promotion have been solidified. Please see below for details: 

Downtown Boise Association is once again promoting a Virtual First Thursday for May 2020. DBA historically works with the Idaho Nonprofit Center to partner downtown businesses with nonprofits for Idaho Gives Day, which traditionally falls on First Thursday. This year, Idaho Gives has been extended to two weeks, with the last day falling on First Thursday. The community can support local businesses and nonprofits on this day by donating to nonprofits of their choosing and/or making online or over-the-phone purchases. We encourage the public to do the following in support of First Thursday: 
  • Visit the First Thursday business listings at to learn about individual business promotions and how to support them. 
  • Follow @downtownboise on Facebook and Instagram
  • Comment on Downtown Boise’s sponsored posts on those social channels between 5-9pm to be entered into a drawing for a $25 DBA gift card to be used at a later date. 
  • Tag @downtownboise and use #ThisIsYourDowntown

Idaho Central Credit Union is the sponsor for May 2020 Virtual First Thursday. Thank you to ICCU for their support of DBA and Idaho Gives. 

The community is encouraged to support small business and show mom a little love this Mother’s Day by scooping up her favorites from downtown Boise merchants. Local merchants are offering many ways to support them - from ordering online or calling ahead to get her favorite bites and beverages available for curbside pick-up, to buying a gift from one of the many retail shops who will have your selection ready to pick up or be delivered (based on availability), to purchasing a gift card from a salon or spa to be used at a later date. Participants can then drop a comment in Downtown Boise’s Facebook or Instagram sponsored Mother’s Day posts any time between Friday, May 8th through Sunday, May 10th to be entered to win one of two $50 DBA Gift Cards. Winners will be drawn on Monday, May 11th. 

The Mother’s Day promotion is sponsored by the merchants of Old Boise at 6th & Main.