Media Advisory
For Immediate Release
April 6, 2020

For more information:
This is YOUR Downtown Campaign Filled with Challenges, Giveaways, and LOVE for Downtown Businesses
The Downtown Boise Association launched their #ThisIsYourDowntown campaign this week.

It goes without saying that Downtown Boise has got something special going on. In the last few weeks, we’ve seen the creativity, flexibility, and resiliency that our business leaders have in abundance – in modifying the way they do business and in staying positive during our “new normal.” Bottom line, they are here for you. Be there for them . Now more than ever - love your downtown! Even from a distance, this is YOUR downtown.

"Our goal is to create a cohesive campaign that will be recognizable and that we can collectively use to encourage our community to support downtown businesses during this “new normal,” Heather Lile, DBA Business Relations Manager stated.

Along with graphics for social sharing, ads running on Radio Boise, and posters for store fronts, we have created four weeks of “social challenges” posted as Facebook events on the Downtown Boise Facebook page .

Each week, we are encouraging the community to share how they're supporting Downtown Boise businesses on the respective Facebook event pages for a chance to win a $25 Downtown Boise gift card. Drawings each Friday!

Use the hashtag #ThisIsYourDowntown and tag @downtownboise. We are in this together!
Here are the weekly challenges for the month of April:
April 6th - 10th:
Buy a gift card
We challenge you to BUY A GIFT CARD to use at a later date!

Post how you supported Downtown Boise on the  Buy a Gift Card Event Page  for a chance to with a $25 Downtown Boise gift card!
April 13th - 17th:
Shop over the phone and online
We challenge you to SHOP over the phone or online to support a downtown business!

Post how you supported Downtown Boise on the  Shop Online Event Page  for a chance to with a $25 Downtown Boise gift card!
April 20th - 24th:
Order a meal for pick-up or delivery
We challenge you to ORDER food or drink for either curbside pick-up or delivery!

Post how you supported Downtown Boise on the Order Food/Drink Event Page for a chance to with a $25 Downtown Boise gift card!
April 27th - May 1st:
Leave a review / promote on social media
We challenge you to PROMOTE & REVIEW your favorite places in downtown to show them your support! There's no limit to how many places YOU can support this way.

Post how you supported Downtown Boise on the Post a Review Event Page  for a chance to with a $25 Downtown Boise gift card!
The DBA has created webpages on downtownboise.org that easily list out what downtown businesses are offering during this time. Check them out:
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