In late September of this year, MediaMation (MMI) and Sony Business Solutions (SBS) collaborated with Toyota Home Quality to install a brand new MX4D Motion EFX Theatre. The showroom houses several interactive exhibits, beginning with the MX4D 'Earthquake" Exhibit to a VR Exhibit Experience for patrons to view their finished home design. By combining immersive and sensory technology with the home-building process, patrons are given a more entertaining experience.