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Meet Jesse Safir: Thriving Post 95% Sales Dip
Jesse Safir hops on a city-bound train destined for Manhattan. Little did he know, just a few years prior, that he would be embarking on a journey that would test his passion for entrepreneurship. Jesse acquired ABG Print in 2019, marking the beginning of an tumultuous journey through the landscape of business challenges.
A Rocky Start
Initially, the acquisition seemed promising. Just nine months in and ABG Print was thriving under Jesse's ownership. But by March 15, 2020, the signs of the pandemic began to emerge. The print shop was eerily quiet and too clean. It was in that moment that Jesse made the snap decision to cut his staff of 22 people to just 4.
The onset of the COVID-19 pandemic was like a sudden storm that inundated the business, causing sales to plummet by a staggering 95% in just two days. Overnight, the thriving business hit rock bottom, leaving Jesse questioning every skill he had as a business owner.
Riding the Storm
Immediately Jesse had to have some tough conversations with everyone from his landlords to his creditors. He was living through a full-time case study in small business cash management. Jesse remembers thinking that if he manages to come out of this, it will be the most amazing marketing story to one day tell.
A Vision for the Future
Since the pandemic, ABG Print has prioritized diversifying into new industries and business such as fashion, luxury goods, pharma. The result? Print machines are running and business growth is up.
Today, as sales gradually approach pre-COVID levels, Jesse remains optimistic. As he continues his entrepreneurial journey, one thing remains certain: ABG Print stands as a testament to resilience and a commitment to clients' success.
If any business can get through a tough time, it's ABG Print.
Around the Clock. On the Dot.
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