The Worldly Marketer newsletter -  October 2016 issue

From the Blog:

a chance to meet
your friendly localization experts

LocWorld  has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times a year on three different continents.

With the 32nd edition coming up in Montreal from October 26-28, I interviewed LocWorld co-founder and organizer Donna Parrish for episode #030 of The Worldly Marketer Podcast . In this post, I share some highlights from that conversation.

International & Global Marketing News

Here's a selection of noteworthy articles from the past month.

Brand Quarterly magazine has published its  Global Marketing Special Edition 2016. It contains several excellent articles on topics that marketers need to consider when planning an international marketing campaign. 
For instance Don't Get Lost In Translation: Multicultural Market Research by Tom Webster, VP Strategy at Edison Research.  Or  The Benefits Of Niche Marketing For Global Reaching Brands by  Kaaren Whitney-Vernon, CEO of shift2 Inc.  Browse the complete table of contents here.

Nielsen has compiled the results from its surveys of global millennials and created an infographic of  The Keys to Unlocking the Millennial Mindset View it here.

Harvard Business Review makes the case that Africa, despite its various difficulties, also presents many  long-term opportunities for multinational businesses. " In an aging world, Africa has the advantage of a young and growing population and will soon have the fastest urbanization rate in the world." Given current trends, These 6  Sectors of Africa's Economy Are Poised for Growth: wholesale and retail, food and agri-processing, health care, financial services, light manufacturing, and construction.  Read the full article here.

McKinsey tackles the question of h ow China's business environment might evolve on its way toward advanced-economy status.  The CEO guide to China is a helpful overview of the issues facing the world's biggest emerging economy. Read the article here.

Pew Research Centre  has published some of the latest statistics on the age, geography and origins of the Latino population in the U.S. Here are 10 facts for National Hispanic Heritage Month.

FITT Trade Ready  Any business considering international expansion needs to do proper research into foreign markets ahead of time. And though it may be worth enlisting some professional help, here's a good place to start: 5 of the best sources to use for your initial market research.

The International Entrepreneur  On the topic of  Choosing the Right Size for your Global Marketing Team , Becky DeStigter lists some critical factors to consider when assessing the effectiveness of your company's marketing efforts.  Read Becky's post here.

Moravia's blog has launched a series of Mini Marketing Guides. The first instalment, authored by Vijayalaxmi Hegde, is entitled  Marketing to Vietnam: Tough But Rewarding . Keep track of further Guides in the series via this link

Smartling In the Digital Age,  startups are discovering that "it's only a matter of time before curious international customers come knocking." Even within their domestic market, many companies are beginning to realize that a multilingual marketing approach is worth investing in. That's  Why Today's SMBs Are Exploring Localization Strategy Sooner Read the blog post here.

MADJOR  is a digital branding and marketing agency based in Shanghai. From their blog, here's a thought-provoking article for Western brands, whether or not they plan to tap into the Chinese market: Digital Lessons from China: Messaging as a Platform.

Branding in Asia recently published a very helpful article for anyone looking enter the South Korean market:  Marketing in Korea is all about the Small Screen, Mobile Strategy a Must by magazine founder Bobby McGill. Read Bobby's insights here - and then listen to episode #029 of The Worldly Marketer Podcast for good measure!

This is just a small sample of the many current articles  on international business and global marketing topics that you'll find in Verbaccino's Flipboard magazine . New articles are added on a regular basis. Feel free to follow!

for October 2016


This month's  special holidays and observances include:

  • October 1: National Holiday of China
  • October 2: Rosh Hashanah begins at sunset (Judaism)
  • October 3: Islamic New Year
  • October 3: National Foundation Day in South Korea
  • October 3: Day of German Unity in Germany
  • October 7: Durga Puja begins (Hinduism)
  • October 9: Double Ninth Festival in several Asian cultures
  • October 10: Thanksgiving Day in Canada
  • October 11: Day of Ashura (Islam)
  • October 11: Yom Kippur at sunset (Judaism)
  • October 12: National Day of Spain
  • October 20: Heroes' Day in Kenya
  • October 23: National Day of Hungary
  • October 24: Labour Day in New Zealand
  • October 25: Sovereignty Day in Slovenia 
  • October 27: Independence Day in Turkmenistan
  • October 28: Ohi Day in Greece and Cyprus
  • October 29: Republic Day in Turkey
  • October 30: Diwali (Hinduism, Sikhism, Jainism, Buddhism)
  • October 30: Bandi Chhor Divas (Sikhism)
  • October 31: Halloween (Western Christianity)
  • October 31: Day of the Dead in Mexico

These are just some of the entries in this month's calendar.

Note: You can  download this calendar as a PDF document by clicking on the link, above,  and selecting "Save Page As".  Get more details about any holiday or observance on the calendar  by clicking on the specific entry.

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