The Worldly Marketer newsletter - October 2016 issue
From the Blog:
a chance to meet
your friendly localization experts
LocWorld has been a meeting place for localization experts and their clients since 2003. From its humble beginnings, the conference has grown into a major industry event, held three times a year on three different continents.
With the 32nd edition coming up in Montreal from October 26-28, I interviewed LocWorld co-founder and organizer Donna Parrish for episode #030 of The Worldly Marketer Podcast
. In this post, I share some highlights from that conversation.
Here's a selection of noteworthy articles from the past month.
Brand Quarterly magazine has published its
Global Marketing Special Edition 2016. It contains several excellent articles on topics that marketers need to consider when planning an international marketing campaign. For instance Don't Get Lost In Translation: Multicultural Market Research by Tom Webster, VP Strategy at Edison Research. Or The Benefits Of Niche Marketing For Global Reaching Brands by Kaaren Whitney-Vernon, CEO of shift2 Inc. Browse the complete table of contents here.
Nielsen has compiled the results from its surveys of global millennials and created an infographic of
The Keys to Unlocking the Millennial Mindset. View it here.
Harvard Business Review makes the case that
Africa, despite its various difficulties, also presents many
long-term opportunities for multinational businesses. "
In an aging world, Africa has the advantage of a young and growing population and will soon have the fastest urbanization rate in the world." Given current trends, These 6 Sectors of Africa's Economy Are Poised for Growth: wholesale and retail, food and agri-processing, health care, financial services, light manufacturing, and construction. Read the full article here.
McKinsey tackles the question of h
ow China's business environment might evolve on its way toward advanced-economy status. The CEO guide to China is a helpful overview of the issues facing the world's biggest emerging economy.
Read the article here.
The International Entrepreneur On the topic of Choosing the Right Size for your Global Marketing Team, Becky DeStigter lists some critical factors to consider when assessing the effectiveness of your company's marketing efforts. Read Becky's post here.
Smartling In the Digital Age,
startups are discovering that "it's only a matter of time before curious international customers come knocking." Even within their domestic market, many companies are beginning to realize that a multilingual marketing approach is worth investing in. That's Why Today's SMBs Are Exploring Localization Strategy Sooner. Read the blog post here.
MADJOR is a digital branding and marketing agency based in Shanghai. From their blog, here's a thought-provoking article for Western brands, whether or not they plan to tap into the Chinese market: Digital Lessons from China: Messaging as a Platform.
Branding in Asia recently published a very helpful article for anyone looking enter the South Korean market:
Marketing in Korea is all about the Small Screen, Mobile Strategy a Must by magazine founder Bobby McGill. Read Bobby's insights here - and then listen to episode #029 of The Worldly Marketer Podcast for good measure!
This is just a small sample of the many current articles on international business and global marketing topics that you'll find in Verbaccino's Flipboard magazine. New articles are added on a regular basis. Feel free to follow!
Note: You can
download this calendar as a PDF document by clicking on the link, above, and selecting "Save Page As". Get more details about any holiday or observance on the calendar by clicking on the specific entry.