Marketing for Recovery as Record Numbers of Visitors Seek to Explore the Outdoors

Log in to Learn-FREE Google Tourism Marketing Training
As we start recovery. Increase your social media reach and expertise by logging into the FREE Google Training Log I n . Use Password: AlleghenyNationalForestPA  ** Special offer to Members-Do the Training -Email use-we will do 5 Social Media Posts for YOU!
Speaking of Google-have YOU Claimed YOUR FREE Google Business listing?
If you have not claimed your business, or you need to make changes to what is listed, 
Sign on to: https://visitpa.tourismbusinessmarketing.com/gmb-access . Directions on how to claim your business is on this page. If you need assistance email: Turina@visitANF.com and she will assist you!
NEW - ANF Visitors Bureau Online Shoppin g Site
Check out the newest feature of VisitANF.com , our online shop has been redesigned to make it easier to shop via smartphone. For our shopping members, and for our artisan trail members of PA Rt. 6 & PA Wilds, a new landing page with links has been designed. https://store.visitanf.com
COVID-19 Relief Statewide Small Business Assistance
New Grant Assistance Program which is for-profit small businesses. Three areas of funding relief: Main Street Business, CDIF Units, Historical & Disadvantaged Businesses. Read More.
Local Business Helps to Host Kane High School Graduation
Kudos to the Kane Family Drive-In! As all are working through the reopening guidelines, Lowell Watts, at the Kane Family Drive-In, and community volunteers hosted the Kane High School Graduation complete with music, fireworks and students receiving diplomas on the "big screen." Now open to the public, with cars parked to social distance requirements and a new APP to order food car side,  view their upcoming movies  @KaneFamilyDriveIn.
Working for YOU-Marketing to Attract Visitors

Press/Print
Good Housekeeping/Ladies Home Journal -Print ad-circulation 54,212 + online  : See Online Regional Spotlight ,  See ADV .
Northcentralpa.com-featured Kinzua Bridge State Park - Read Article

·       Good Housekeeping/Ladies Home Journal- Print Ad + online Ohio Market-54,212 +online
·       Backroads Magazine- circulation 50,000 + online
·       Getaways on Display- Travel Guide distribution to AAA Eastern PA, NY, Western PA-6 month contract- $2,154.
 
Tracking-Social Media May 2020
·       Facebook — May reach 1,057,725 Engagements 211,029 Friends 87, 241 (followers increased by over 6,000 in one month)
·       Website- Total visits for May: 10,511, Page views- 25,286
·       Top countries: US, Canada, Germany, Netherlands, UK, Philippines, China, India, Japan
·       Top Referrers- m.facebook.com, facebook.com, lfacebook.com, duckduckgo.com, onlyinyourstate.com, em-ui.constantcontact.com, ecosia.org, us.search. yahoo.com
·       Cities: Pittsburgh, Erie, NY, Altoona, St. Marys, Jamestown, Buffalo, Olean
·       Most Popular Pages -KBSP, lodging-camping-campsites, KSY, mobile-homepage, hiking, alleghenyreservoir, download-maps-guides, atv-trails, camping


Click Here to Read- ANFVB Visitors Newsletter for May
 
Marketing Hint:   Essential Marketing Strategies as Recommended by Experience Lab
As shelter in place sifts, potential travelers will be eager to explore and discover new experiences. However, it will not be business as usual, what potential visitors will want will be vastly different.
As a result, there are three big changes ahead in the post-crisis market:
 
·   Hyper-local Customers  - The Tourism restart will be built around a very, different customer: people who live locally and within the regional drive market of destinations. Because they know the area well, it will take more to get them in the door. They will need to see destinations in a new light and businesses will need to give them a new reason to visit.
 
·  Exciting Tourism Product- After the lock-down, customers will crave connections in a new way. New, authentic, and local experiences that showcase destination attractions and support community businesses will be sought-after. 
 
·  Seamless Travel Packages  - Easy-to-buy offerings that combine safety and convenience will be essential to lure the new hyper-local travel market. Consumers want packages that have been curated to create a stress-free experience. IF YOU CREATE PACKAGES-SEND US THE LINKS SO WE CAN HELP PROMOTE!