Corporate Header 2022
Hello Members & Stakeholders!

Welcome to our corporate e-newsletter updating you on what's happening at Tourism Fernie and other news we feel is important. There is much below but it is all easy to digest! If you have any questions, comments or would like to see something specific in these updates please let us know. We also welcome updates from you that we may be able to share in future e-newsletters.

NOTICES:
  • Tourism Fernie will be conducting a summer business survey this week. Please keep an eye out for the details.
  • Tourism Fernie Board of Directors are conducting a Strategic Planning Session next week in preparation for developing our 2023 Strategic Plan. Feel free to contact us with any questions or comments
CTV Discovery Series 2022
CTV Calgary Morning Show - Discovery Series

Fernie has been featured live on the Calgary CTV Morning Show on three occasions with three more to go in efforts to promote fall and the upcoming winter season! If you missed these you can view them using the below links. We highlight a diversity of Fernie's experiences by a live interview supported with photos and video content in four minute segments! The next live episode will be on October 5th, October 26th and November 8th just after 8:00am MST on the CTV Calgary Morning Show!
Recent New Members!
Member images highlight
Fall 2022 Cultural Guide cover
Fall Cultural Guide
Pick up the latest edition of the fall season cultural guide around town or view online using the link below. Tourism Fernie partners with the Fernie Arts Council, Fernie Museum, Fernie Heritage Library, Sparwood Museum and the Elkford Arts Council to produce this guide three times per year with funding support from Destination BC.

This 19th edition features cultural events, attractions, walking tours and:

  • Author Smokii Sumac
  • Artist Liza Gareau Tosh
  • Performer Heather Gemmell
  • Edwardian Fernie - Heritage
  • The Energy of Fernie
  • Local Business: Elk Valley Florals
MRDT BC logo
Fernie MRDT / Hotel Tax Update
All accommodations in Fernie and at Fernie Alpine Resort collect the 3% MRDT / Hotel Tax that funds, along with memberships and grants, Tourism Fernie's marketing and destination management initiatives.

MRDT tax received for January to July 2022 is:
  • 27% over budgeted
  • 62% over 2021
  • 182% over 2020
  • 23% over 2019
Fernie Stakeholder Satisfaction Report on 2021 MRDT Program
As a requirement for the Province of BC for MRDT/Hotel Tax annual reporting for 3% MRDT communities, an annual stakeholder satisfaction survey is conducted.


For the complete report please contact us directly.
MRDT Stakeholder Report 2022
Work in Fernie
Working with Chamber on Recruitment

Tourism Fernie continues to support the Fernie Chamber of Commerce's Work in Fernie initiative by helping with marketing campaigns to promote WorkInFernie.com

A new campaign will be launched soon for the winter season. Be sure to sign up and post your job postings on the site! The above ad visual is playing in the local movie theatre.
Iconic Fernie Mobile App
Iconic Fernie is a new mobile app by Tourism Fernie, designed to provide visitors with self-guided themed tours and let them discover what Fernie has to offer on their own pace. 

Currently offering 6 themed tours such as Discovering Nature, Artistic Explorations, Taste of Fernie and other, the app is free and easy to use.

Tourism Fernie hosted journalist Chris Santella this summer for a fly fishing feature for The Washington Post. The article was released in August online.
IMPACT Fernie Article 2022
IMPACT Magazine visited Fernie recently for a feature story just released today online and to their email database. Focus of the article is fall travel.
Silver Springs toilet
The RDEK Area A Sustainable Tourism Project installed a composting toilet at Silver Spring this summer. All the partners visited the site to check it out!
AmbassadorWILD
A new three-year pilot program called AmbassadorWILD was launched this summer to help maintain, monitor, collect data at key locations and educate outdoor enthusiasts.
ClaytonLamb-Heikos
The RDEK Area A Sustainable Tourism Project partnered with Wildlife Biologist Clayton Lamb to install wildlife cameras along Heiko's Trail this summer to start tracking traffic.
Improving Elk River Access & Education
Tourism Fernie continues to work with multiple stakeholders and partners such as local fishing operators, Elk River Alliance, RDEK, Ministry of Transportation, Ministry of Tourism, Freshwater Fisheries Society of BC, BC Parks, BC Hydro, Main Roads, Foothills and the City of Fernie to improve Elk River Access points including Morrissey, Olson Pit, Elko, Dogwood and Hosmer.
Share the Ramp - Morrissey
Fall 30 Second TV Commercial on Global TV
Fall 2022 commercial
Marketing Pieces for Your Guests
Looking for Fernie activity ideas you can share with your guests or customers?

Tourism Fernie has an array of materials to support just that!

Many of these are being regularly distributed around Fernie, and all of them are used to market to audiences outside of Fernie. See below current pieces that you can easily access digitally, just click on each and feel free to share. You can also request hard copies for your establishment by contacting us.  
fall things to do 2022
Upcoming Business Related Events
October 4th I Fernie All-Candidates Municipal Election Forum
October 6th I Fernie Arts Council AGM
October 15th I VOTE! Municipal and Regional District Elections
October 19 & 20 I KORE Outdoor Rec-Tech Summit in Kimberley
October 19th I Canadian Consumer Behaviour Trends & Insights Webinar
October 21st I Fernie Business Excellence Awards
October 26th I Fernie Museum/Historical Society AGM
October 29th I Celebrating Heiko's Trail - 20th Anniversary of Inaugural Hike
TBC
November 2 & 3 I Kootenay Rockies Tourism AGM & Industry Conference
November 8 & 9 I Crisis Communications Planning Training Series
January 22-25 I IMPACT Conference in Victoria
March 1-3 I BC Tourism & Hospitality Conference in Prince George
Archives! Tourism Fernie's First Brand
The Tourism Fernie staff were recently cleaning out the back storage filled with new and old marketing items.

Call it hoarding or nostalgia but much of Tourism Fernie's past was still hanging around including an original consumer show display with the original brand local tourism stakeholders were using when the organization was being established almost 20 years ago.

We felt a better home for this piece would be the Fernie Museum archives, so we're passing this past to them for future storytelling.
Old Brand

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