Summer travel to Fernie is now in full swing as travel continues to open throughout Canada and fully vaccinated Americans expected to be welcomed by mid-August.

Currently, Fernie is being promoted through TV commercials on Global TV and the Shaw Network across Alberta, Saskatchewan, Manitoba and British Columbia.

This TV campaign is supported by a social and digital ad campaign which will transition to focus on fall season travel in early August.
Local Wildfire Web Page - Daily Sky Images
Since 2017 Tourism Fernie has maintained a local & BC wildfire information page on its website to help keep travellers to Fernie updated on current conditions. It features daily images of the sky and helps give confidence in travel to Fernie which typically sees minimal impact when perception may be all BC is on fire.

We encourage businesses to share this link, post or place on their own websites.
Comic Series #3 Released!
If you haven't seen our mini video series celebrating the reopening of travel watch them now! #3 was just released featuring a fly-fishing theme.

We encourage everyone to view, share, post etc! For more details contact us!
Tourism Fernie Welcomes its New Marketing Manager!
Tourism Fernie would like to introduce Brona as its new Marketing Manager. With a degree in tourism and marketing management experience she will be a great fit with the team to drive tourism in Fernie and its recovery!

Brona has lived in Fernie for 3 years and starts with Tourism Fernie in early August.
Brona
Family Fun in Fernie by That Mountain Life - Part 1
You may be familiar with local influencer Erich Leidum and family under the name That Mountain Life. They reached millions of views over winter with their vlogs and social media posts documenting their local family adventures.

Tourism Fernie partnered with them to work on a few family focused vlogs. The first highlights 5 activities with more to come. Please fee free to share!
Featured Members
Mystic Mountain Adventures
For the past 10 years Mystic Mountain Adventures has been providing mountain biking clinic and private sessions for all ages.
Untamed
Fernie
Untamed Fernie offers stylish clothing, designed and crafted in Fernie. Super soft, sustainably sourced fabrics from Kendor Textiles.
Miner's
Mudd
Locally served east coast coffee next to the Chopstick Truck along Hwy 3. Owner 'Kalina' originally from Nova Scotia. Fresh baked goods.
Have A Special? Something New? Tell Us! Email Us
2021 Travel Guide
Distributed outside of Fernie to attract visitors! Copies of the updated Travel Guide are available at the Visitor Centre!

Summer Cultural Guide
A regional collaborative project partially funded by Destination BC. Copies of the latest Cultural Guide are available at the Visitor Centre!
$102,176 Spent Locally
Thanks Fernie for shopping local! Over 420 shirts and hats given away. Big thanks to TECK for sponsoring!

Flyer/Poster Promoting Summer Things to Do
Visitors always ask "What should we do while we're in Fernie?"

Whether they are at the Visitor Centre, an accommodator's front desk or a local shop or restaurant, visitors are always looking for additional options and local insight on things to do.

If you're interested in copies of this handy 20 Things to Do list email us at info@tourismfernie.com to request copies, or simply download the PDF and print in-house. The reverse side provides travel an COVID-19 information.


The Visitor Centre consistently fields requests for overnight parking from backcountry multi-day hikers and mountain bikers in the Fernie area. If you have the ability to offer, at a price or free, a parking space for these travellers to Fernie, please email info@tourismfernie.com


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