If you sell motorcoach travel, then you are familiar with being asked to consider cutting your rates in response to consumer pressure. While that might help you close a sale now and then, it's not good for business. Chris Riddell, former President of the Motorcoach Marketing Council, will explain why your sales team should avoid discounting services and instead learn to create a value proposition that positions your company to sell more effectively in a competitive marketplace. Be there for this important training opportunity! Riddell will be the closing general session speaker at the Sales Summit, May 29-30 at Mall of America.