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Included in this Issue:
- Skills Manitoba Competition at RRC Polytech
- Modernizing Mobility: Wawanesa's Electrification Journey with Lead the Charge
- Welcome Bumper, Our Newest Associate Member
- Used Vehicle Market Update: What Dealers Need to Know by CARFAX Canada
- S2SA: Safety & Health Week Contest 2026
- Join the Manitoba Performance Group
- CADA 360 Programs: Solutions That Support Your Dealership
- Sales Certification Program (SCP)
- Ask us Anything - Membership Benefits and Discounts
| | Skills Manitoba Competition at RRC Polytech | |
The Skills Manitoba Competition, held on April 9, 2026 at Red River College, brought together high school, post‑secondary, and apprentice students to take part in hands‑on challenges that reflect real‑world trades and technology careers.
Built on a commitment to rewarding excellence, engaging industry experts, and keeping training aligned with employer needs, the competition featured more than 500 students participating in various skilled trades and technology contests across different industry sectors, supported by an equally dedicated group of volunteers.
This year, MMDA was proud to support and participate in the event, helping showcase the importance of skilled trades in Manitoba’s economic and community growth. Our involvement provided an opportunity to connect with emerging talent, highlight career pathways within our sector, and contribute to an environment that encourages skill development, confidence, and innovation.
Events like this strengthen the future workforce and reinforce MMDA’s commitment to supporting education, industry collaboration, and the next generation of skilled professionals.
| Modernizing Mobility: Wawanesa's Electrification Journey with Lead the Charge | |
Charging ahead toward a cleaner future in Wawanesa, Manitoba!
A sincere thank you to Wawanesa Insurance (Wawanesa, MB) for their participation in MMDA’s Lead the Charge program. It’s been a pleasure learning more about the positive impact the new EV charger is already having, making sustainable transportation options more accessible for employees, community members, and visitors alike.
By expanding access to their EV infrastructure, this investment is helping reduce emissions and support a healthier, more sustainable community. It’s a strong example of how the right support and local leadership can come together to create meaningful change.
Together, these efforts are helping move communities toward a more sustainable, forward-looking future.
Start your journey to electrification today! Connect with us and learn more about the Lead the Charge Program.
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Website: Lead The Charge
Email: leadthecharge@mmda.mb.ca
Phone: 204-985-4200
| Welcome Bumper, Our Newest Associate Member | |
Bumper Events is your all-in-one solution for high-impact automotive events that deliver results. Whether you're looking to drive traffic to your showroom, maximize service appointments, or elevate your dealership’s brand, our team brings proven strategies, powerful tech, and elite execution. From private VIP sales to digital marketing campaigns, we help you turn attention into appointments and leads into long-term customers.
Our events are powered by our own Bumper platform, backed by your data, call tracking, and behavior-driven outreach. With integrated tools and professional BDC support, every event is personalized, measurable, and optimized for ROI. At Bumper Events, your success isn’t just expected—it’s engineered.
Learn more about Bumper events at bumperevents.com
| Used Vehicle Market Update: What Dealers Need to Know | | |
The latest insights from CARFAX Canada point to a market that’s starting to stabilize as we move into the spring selling season. Inventory is building, pricing is levelling out, and buyer preferences continue to shift in meaningful ways.
Nationally, the average used vehicle listing price reached $31,907 in March, showing modest monthly growth while trending slightly down year over year. At the same time, inventory saw a significant jump, signalling improved supply heading into a busy sales period.
What stands out is the continued dominance of SUVs, now making up over half of all used vehicle inventory. Passenger vehicles are losing ground, both in availability and pricing, as more consumers lean toward larger, utility-focused options.
The EV segment remains one to watch. Prices are down year over year and market conditions continue to shift, influenced by new programs and evolving supply dynamics.
For dealers, the takeaway is simple: the market is finding its balance, but buyer behaviour is evolving. Inventory strategy and pricing decisions will matter more than ever in the months ahead.
| | S2SA: Safety & Health Week Contest 2026 | | |
S2SA is proud to support Safety and Health Week, a time to recognize the importance of safer, healthier workplaces across Manitoba.
To celebrate, we are inviting S2SA members to participate in our Safety & Health Week 2026 Contest!
This is your chance to showcase the safety culture your team has worked hard to build. Whether it is a practical safety tip, a wellness initiative, an ergonomic improvement, or a team discussion around health and safety, we want to see the great work happening in your workplace.
Why Participate?
- Recognize your team’s efforts and commitment to safety
- Share your workplace initiatives with the broader industry
- Help inspire safer workplaces across Manitoba
- Win prizes for your organization
Contest Categories
- Share Your Story – Psychological Wellness
- Ergonomics Workspace Glow Up
- Safety Talk Showdown
- Safety Hack of the Week
Prizes
- 1st Prize: $150 Gas Gift Card
- 2nd Prize: Pizza Gift Card
- 3rd Prize: YETI Mug
Submitting is Simple!
Choose a category, complete your submission, and send it in online.
Deadline to Enter: May 6, 2026
| | Join the Manitoba Performance Group | | CADA 360 Programs: Solutions That Support Your Dealership | | |
One program. Multiple solutions. Built for dealers.
From employee benefits and HR to insurance, retirement savings, and security services, CADA 360 helps dealerships protect what matters and plan for the future.
| | Sales Certification Program (SCP) | | |
The Sales Certification Program is a comprehensive training program for automobile sales personnel & managers, designed to ensure the highest standard of knowledge & professionalism for new car and truck dealers in Manitoba.
It aims to enhance the expertise, professionalism, and image of automotive sales representatives in the province, leading to higher customer satisfaction, repeat business, and stronger client relationships.
| | | Want to See Your Colleague or Staff Featured on Social Media? | | We're now recognizing salespeople who have successfully completed the Sales Certification Program! | | |
Why it matters:
- Celebrates career milestones
- Builds trust and reputation in the industry
- Strengthens connections among certified sales professionals across Manitoba
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| Interested in Participating? Let us know below! | | | | Ask us Anything - Membership Benefits and Discounts | | |
More Information About Your Membership:
You can take advantage of the available offers and discounts by logging into the MMDA Membership portal:
Login - Manitoba Motor Dealers Association
If you don’t have an account yet, you’ll need to create one to unlock your exclusive member discounts, rewards, and product offerings.
You should have either received an email from your Program Manager that includes a link to the Marketplace home page, or you've navigated to the site by using the address provided through member communications. The website address is https://mmda.benefithub.com.
When you land on the initial page, you will be prompted to create an account (this only needs to be done the first time):
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To know more about your MMDA membership, connect with:
Illyssa Dzama, Member Relations Manager
Email: idzama@mmda.mb.ca
Direct Line: 204-985-4222
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