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Menu Optimization Grows Sales & Profits for Bojangles
at the Drive-Thru
Bojangles was aware that their current drive-thru menuboards had significant issues that needed to be addressed.
Bojangles’ came to King-Casey to undertake a menu optimization initiative to achieve the following key business objectives:
- Maximize revenue via increased combo incidence
- Simplify customer navigation
- Speed the ordering process
- Reinforce customer value perceptions
- Increase check size
This issue of the King-Casey Report highlights the proprietary menu optimization process that was used for this project and scores of other King-Casey clients.
If you would like to discuss the optimization of your menu communications, please contact Tom Cook, Principal, King-Casey at
+1 (203) 571-1776. Or you can email: tcook@king-casey.com.
Be sure to visit our website at king-casey.com
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