During Bill Clinton’s successful run for president, his lead political strategist, James Carville, scribbled out several messages on a war room whiteboard that he wanted campaign workers to stress to potential voters. One of those core themes was, “It’s the economy, stupid.” As caucus season gets underway, a CNN poll (see below) found that Americans’ view of the economy has not been this favorable in nearly two decades

Source: Strategas
While the players in politics have changed, the key issues that matter to voters have stayed the same. Another recent poll conducted by Gallup asked voters what mattered to them in the 2020 election and 84% ranked the economy as extremely important or very important – the highest percentage by respondents. While there are certainly lots of other issues imperative to Americans (e.g., health care, education, national security), the economy is likely to take center stage. 

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