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At last week’s Meta Connect 2024 event, GenAI product announcements were front and center, and these products’ impact can’t be underestimated. Before summarizing the announcements most significant for the photo industry, let’s quote Mr. Zuckerberg for a change:
“Meta AI differentiates itself in this category by not just offering state-of-the-art AI models, but also unlimited access to those models for free, integrated easily into our different products and apps,” he said.
“So Meta AI is on track to being the most used AI assistant in the world by the end of this year. In fact, it’s probably already there. … We’re almost at 500 million monthly actives, and we haven’t even launched in some of the bigger countries yet,” Zuckerberg added.
In short, Meta’s GenAI push will result in (much more):
1. Prompt-based image generation
Meta AI’s GenAI ‘Imagine’ features expand across Facebook, Instagram, and Messenger, with users being able to apply prompts to generate AI photos directly in their social Feeds and Stories.
And what if users can’t be cajoled to create GenAI visuals?
Meta has a plan B: it is also testing the display of personalized AI images created for you based on your interests and trends. The idea is that, unless you opt out, Facebook and Instagram users will have the pleasure of seeing auto-generated “imagined for you” content being directly pushed into their daily feeds.
2. Hybrid image generation
Like Google and Adobe, Meta is also going full steam in adding features that enable you to enhance your photos through AI. Powered by Meta’s Llama 3.2 models, Meta AI is gaining multimodal capabilities, enabling it to understand and edit your photos.
For instance, Meta’s AI tech can look at your photo, understand it, and then generate an accompanying background.
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