Earlier this month, Metropolitan launched its latest round of conservation advertising on the world’s largest digital billboard to amplify the critical need for Southern Californians to continue saving water.
The 40,000-square-foot digital billboard titled “The Reef” in downtown Los Angeles showcases messages encouraging consumers and businesses to adopt long-lasting and sustainable water-saving habits, like turning off sprinklers during storms, investing in water-use monitoring technology, fixing leaks quickly, and using more water-efficient fixtures.
In addition, campaign advertising is featured on 188 transit shelters and on streaming audio, Connected TV and social media across Metropolitan’s six-county service area. Read the press release.
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