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With deadlines ahead for businesses, public agencies, schools and HOAs to stop watering their unused grass, Metropolitan is rolling out a new advertising campaign designed to educate customers about the ban and highlight financial incentives to ease compliance.
Passed in 2023, the law prohibits the use of potable water to irrigate nonfunctional turf at commercial, industrial and institutional properties. Metropolitan sponsored the bill to stop water waste, increase conservation across the region and reduce reliance on the Colorado River.
The new campaign includes advertising spots on radio stations, podcasts and YouTube, along with billboards and targeted outreach to property managers and landscape professionals.
The effort lets people know the ban begins in January 2027, with phased deadlines for different sectors. And it urges customers to replace their nonfunctional turf now, while a temporary increase in the rebate incentive is available.
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