Unexpected Bloom. Photo by Kevin Mapp.
A weekly newsletter by and for Metropolitan employees
August 12, 2019
Summer Campaign Keeps the Heat on Conservation
As the temperatures heat up, so does Metropolitan’s outreach campaign to promote water savings using the power of radio, TV, digital and social media. 

Metropolitan is also advertising with the LA Rams. The sponsorship package includes two tickets to the Rams-Saints game at the Coliseum on September 15. To enter the drawing to win these tickets, click here .

The summer conservation advertising campaign promotes increased rebates for replacing lawns with California Friendly ® and native landscaping. Metropolitan offers rebates up to $10,000 depending on yard size, and many member agencies have additional incentives.
Other advertising highlights are ads placed in community newspapers in multiple languages across all six counties of our service area.

A new feature being used in this campaign to track how ads are performing are pixels - snippets of code placed in each digital and social ad. They collect helpful data about how people find our rebate websites – and what they do once they get there. Pixel tracking lets us retarget interested customers with reminder ads in the future.
One of the real success stories of the campaign is how well social media is driving interest and engagement. For example, rebate ads on Facebook have reached 3 million people since April and more than 79,000 people have gone to bewaterwise to learn more about the rebates. 
There’s also a new series of how-to videos , designed and produced in-house, that show homeowners the best ways to remove lawns and meet other requirements. 
All Aboard! A Unique Ride to Business Outreach
“This train will be departing in one minute, all aboard!” and so began Metropolitan’s recent participation in the Women Business Enterprise Council conference.


Understandable, since WBEC's “unconventional conference” actually took place on two train rides – one from Los Angeles’ Union Station and the other from San Diego’s Santa Fe Depot. Both trains met in San Juan Capistrano.

This train ride event provides an opportunity outside of the traditional conference space to focus on how women-owned businesses can build their brand effectively.

Highlights included educational sessions, 30- to 60- second pitches, and opportunities for business owners to talk one-on-one with Metropolitan and other organizations such as Kaiser Permanente, AT&T, and Southern California Gas.

Last week's event included more than 100 attendees, 80 businesses and 15 sponsoring organizations.

“It’s a wonderful way for women-owned businesses to connect - and for larger corporations to see the wide range of talent available,” said Lydia McGee , Metropolitan’s Business Outreach representative.

This joint venture with WBEC is just one of the many ways Metropolitan showcases innovation and promotes opportunities for businesses.

To date, Metropolitan’s Business Outreach Program has connected small businesses and disabled veteran-owned business enterprises with more than $83 million in contract awards. For more information, click here
Welcoming Adventure and Riding Out Change
Growing up with both parents in the military (Army and Navy), Russ Ryan learned to seek out new adventures wherever he lived.

Much of his childhood was spent along the East Coast, before moving to Hawaii during high school. College brought him to Southern California where he earned his engineering degree from Loyola Marymount University. There, he also played on the university's championship rugby team and even competed against Kevin Donhoff (also a Met employee) who played for Cal Poly Pomona at the time.

After graduating, Russ worked for the U.S. Army Corps of Engineers and then LADWP before coming to Metropolitan in 1991, where he started in Water Resource Planning.

About 10 years ago, Russ joined the Bay Delta Initiatives group. He spends much of his time managing Metropolitan’s islands in the Sacramento-San Joaquin Delta and representing the district on various policy, data and science projects. He was recently named to the Delta Protection Commission Advisory Committee where he’ll provide a water agency perspective to advance work to help preserve the Delta environment and economy.

Outside of work, Russ has raised and shown Arabian horses, including some that have won national awards. For a time, he also did team roping and owned a breeding ranch for Arabians. These days, he and his trusted Paint horse, Takoda, enjoy outings in the vineyards of Lodi.

Russ is in the process of moving to northern California and has found his voice – literally – landing a coveted spot on the community Chamber Choir in the city of Woodland, his new home.
New hires, transfers, promotions & retirements are posted here each month.
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