Metuchen Downtown Alliance
December 2021 Issue

  1. Upcoming Promotions
  2. Tips for Businesses
  3. Storefront Improvements
  4. Coming Soon
  5. Call for Volunteers
  6. In the News...
Upcoming Promotions

  • Winter Market - December 4, 2021, 11am-4pm. Join us for a very special Winter Market with artisans on the Metuchen Town Plaza and shopping and dining all throughout Downtown! Crafts on the plaza with Friends of the Metuchen Library Selfie Station to help support Metuchen Food Pantry
  • Downtown Caroling - December 11, 2021, 11am-1pm.
  • Love it Or List it - Gingerbread House Edition - December 11, 2021, 3pm-6pm. To compete gingerbread houses must be submitted by 2pm at What's The Scoop. Then voting will take place from 3-6pm. Everything but the board/pan must be 100% edible. Materials may be homemade or store bought.
  • Twas the Weekend Before Christmas - December 18, 2021. Get your last minute shopping done in downtown Metuchen. Navesink Brass, a quintet, will play your favorite holiday carols and songs.
  • New Year's Eve Party on the Plaza - December 30, 2021, 5pm-8pm. We'll make our return to the Town Plaza for this popular event, with a laser light show, photo booth, ball drop, and confetti cannons.

Tips for Businesses

  • Did you participate in Small Business Saturday? If so, please complete the survey so we can make it even better in the future.
  • Small Business HVAC & Energy Efficiency Program. This program helps some small businesses with repairing or upgrading HVAC to make systems more efficient and increase performance. More info follows. Contact MDA for more info.
  • Marketing Your Business in 2022. In this marketing class on Dec 3 from 11-12:30pm, you will learn how to create your perfect offer for your target customer in 2022. Social media specialist, Christian Sha, will help you to discover your perfect offer and how to market it in such a way that compels people to click on your ads and buy your products/services! Register here.

Storefront Improvement
Coming Soon

  • Suite Metuchen, an upscale event space to accommodation weddings, parties, pop-up-shops, sweet sixteens and everything in between, opening at 406 Main St.
  • Sew Official Salon Suites, beauty and wellness suites to encourage and help entrepreneurs start and own their business, opening at 403 Main St.
  • King Strength Performance, making consistent fitness easy through quality strength training combined with great community, opening at 67 Pearl Street.
  • Rita's Italian Ice, sells mainly Italian ice, frozen custard, and specialty creations, opening at 640 Middlesex Ave.
  • The Hair Loft, a locally owned, eco-conscious salon, moving from 403 Main Street to 476 Main Street.
  • Namkeen Hot Chicken + Waffles, is a Pakistani twist to Nashville hot chicken. They will open a new restaurant at 410 Main Street.
  • See all Available Space in Downtown Metuchen. Have a listing? Email details to

Call for Volunteers...

  • Volunteers are needed for the first-ever Winter Market on December 4th. Times and descriptions of work follow (any availability in these slots would work!)
  • 9am to 11am - help set up tents and get the plaza prepared for vendors 
  • 4:15pm to about 5:30pm - take the tents downtown and put everything back in place in the afternoon.
  • If you are available and would like to help please contact or (732) 515-9660. There are a variety of tasks (not just lifting) so all abilities are welcome!

In the News...