Metuchen Downtown Alliance
November 2021 Issue

  1. Upcoming Promotions
  2. Tips for Businesses
  3. Storefront Improvements
  4. Coming Soon
  5. In the News...
Upcoming Promotions

  • Small Business Saturday: Small Business Saturday will be the Saturday after Thanksgiving on November 27, 2021. The prize wheel will be making a comeback. When customers show receipts from purchases downtown, they will get a chance to spin the wheel and win prizes.
  • Winter Market - December 4, 2021, 11am-4pm. Join us on the Town Plaza and find perfect gift items.
  • New Year's Eve on the Plaza: Save the Date - December 30, 2021. We'll make our return to the Town Plaza for this popular event, with a few modifications this year, including a laser light snow.

Tips for Businesses

  • Celebrating a Business Birthday? Let us know when your business was founded and how long you've been in Metuchen so we can celebrate with you. Tell us here!
  • Return and Earn: Employers can receive up to $10,000 in wage subsidies to hire and train new employees. These subsidies will help cover wages and training for new employees for up to their first six months on the job.
  • Small Business HVAC & Energy Efficiency Program. This program helps some small businesses with repairing or upgrading HVAC to make systems more efficient and increase performance. More info follows. Contact MDA for more info.

Storefront Improvement
Coming Soon

  • King Strength Performance, making consistent fitness easy through quality strength training combined with great community, opening at 67 Pearl Street.
  • Tribos Peri Peri, proudly serves Portuguese-inspired, flame-grilled cuisine, opening at 401 Main Street.
  • Rita's Italian Ice, sells mainly Italian ice, frozen custard, and specialty creations, opening at 640 Middlesex Ave.
  • The Hair Loft, moving from 401 Main Street to 476 Main Street.
  • Namkeen Hot Chicken + Waffles, is a Pakistani twist to Nashville hot chicken. They will open a new restaurant at 410 Main Street.
  • See all Available Space in Downtown Metuchen. Have a listing? Email details to

In the News...