Thank You for Navigating Change
By Helena Lawrence - 2017 LMA Mid-Atlantic Region President, Senior Marketing & Business Development Manager Cybersecurity & Data Privacy, Orrick

In 2017, for the first time, legal marketers in the District of Columbia, Maryland, Virginia and West Virginia came together as the LMA Mid-Atlantic Region. Together our 450+ members strengthened the value of our LMA membership to ensure the future growth and success of our community, while also navigating change.

Make Marketing Plans That Work
By Michael Bond - Senior Media Director, Blattel Communications

One of the great things about the new year is that it offers a fresh slate. Most of us make a bunch of "New Year's resolutions" and charge into the chill of January with renewed optimism.

Making a List, Checking It Twice: Plan Your Client Holiday Party Strategy
By Gina Eliadis - Content Manager, Baker Donelson

It's the most wonderful time of the year to nurture client relationships. For most lawyers and law firms, the start of the holiday season means sending gifts and cards to their clients. It also means inviting them to holiday gatherings.

Emily Flowers - Brand Marketing Manager, Health Care & Life Sciences, McDermott Will & Emery LLP
By Rebecca Edwards - Marketing & Business Development Manager, Williams Mullen

Emily Flowers has served as the editor and steward of this publication for three years and has seamlessly navigated the change from a chapter publication to one that serves the entire region. In addition, Emily served on the Board of Directors for the Capitals Chapter in both 2015 and 2016.

Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World
By Jonathan Groner - Freelance Writer and Public Relations Consultant

Why do some companies survive and grow in a quickly changing world, while other companies flail and fail? That's the question that marketing experts Allen Adamson and Joel Steckel tackle in this down-to-earth and example-filled book.

Setting You Up for SEO Success
By Rachel Patterson - Digital Marketing Technology Coordinator, Crowell & Moring LLP

It's possible to make a difference in your firm's search engine rankings by following certain SEO best practices, say Jacqueline Madarang, Senior Marketing Technology Manager at Bradley, and Jacob Berschauer, Marketing Technology Manager at Venable.

Upcoming Mid-Atlantic Region Local Group Events

• Capital: Using the 'AGILE' Leadership Framework to Develop Personal Impact and Influence (January 25)
• Baltimore: Using the 'AGILE' Leadership Framework to Develop Personal Impact and Influence [Video cast] (January 25)
• Virginias: Where Does Your Law Firm Stand in the Client's Mind? (January 25)

LMA Annual Conference
April 9-11, New Orleans, LA. Register now and book your hotel soon!

Mid-Atlantic Region Shared Interest Groups (SIGs)
Learn more about our Mid-Atlantic Region Future Leaders and Senior Leaders SIGs and upcoming events.

Call for Volunteers
There are many reasons to get more involved in LMA - from giving back to the organization, to expanding your leadership skills, gaining industry knowledge and creating an international professional network and lifelong friends.

Please consider contributing your skills to one of the committees below that best fit your interests:

• Newsletter
• Social Media
• Programming
• Membership
• SIGs (Future Leaders, Senior Leaders)
• Sponsorship
• Technology

If you are interested in joining a committee, contact Katie Castillo.

Call for Photographers
Are you an amateur photographer who would like to get a bit more practice? Or, are you the friend that always has a camera in hand? We'd love to speak to you about potentially taking some photos at our LMA events. Interested? Please contact Rebecca Edwards.

Reminder: Update Your Member Profile
Please take five minutes to login to LMA's website to update your member profile to ensure the information housed there is accurate. We rely on this information for everything from determining which mailings you receive to which SIGs are available to you. Start 2018 off right by updating this info. Thank you in advance!

Do you tweet? If you answered "Yes!" then start following the Mid-Atlantic Region on Twitter and use our hashtags #LMABalt #LMADC #LMARVA #LMAMidAtl and #LMAMKT.

You can also "Like" the Mid-Atlantic Region on Facebook and engage with other LMA members by joining the LMA LinkedIn group. Be sure to visit our Web site too for additional information on region news, events, job opportunities and many other resources to maximize your LMA benefits.

Please send ideas and feedback on our Mid-Atlantic Region Newsletter to our Editor, Emily Flowers. Special thanks goes out to the newsletter committee who make each edition a reality. Click here to learn more about the committee and its members. If you are interested in joining the committee or contributing content, please contact us. 

Mid-Atlantic Region Board of Directors
LMA International