The Rise of the Marketing Technologist
By Debbie Leitner - Senior Practice Manager, Katten Munchin Rosenman LLP

In the past few years, we have seen the emergence of ever more complex and impactful technologies, from artificial intelligence, to cryptocurrencies, to blockchains and the Internet of Things. How will statues and legal frameworks evolve to address the growing disruption in these areas? How will law firms engage differently with policy makers, regulators and private sector corporations? And beyond the external impact these technologies will have to legal clients, what will they mean for the legal industry itself?

Q&A: Marketing Technologists: Must Have Roles in the Digital Age
By Jacqueline Madarang - Senior Marketing Technology Manager, Bradley LLP

A new type of marketer is emerging in legal - a marketing technologist. Often referred to as "unicorns" because we are a rare breed, marketing technologists at law firms are at the center of digital transformation. In this article, I asked my fellow "unicorns" in the LMA Mid-Atlantic region who have given rise to the evolving marketing technology role their thoughts on marketing technology, or martech.

Tales from the Trenches: How My Firm Successfully Launched a New Website and What I Wish I Knew Sooner
By Ashley Smith Rosenblatt - Marketing Coordinator, Gordon Feinblatt LLC

A year ago, my firm launched its long-awaited third generation website. The project took nearly a year and a half to complete. Our team was beyond excited to finally "go live," but not without first thoroughly considering all of the things that could go wrong upon launch. Here are seven tips when working through the quality control process and executing the launch that I've gathered from my own experience.

Content Marketing & SEO: Getting Found in 2018
By Ashley Hollingsworth - Marketing Communications Specialist, Miller & Chevalier Chtd.

Content is the driving force behind brand identity. However, in this hyper-competitive digital age, the "if we build it, they will come" content marketing approach is long dead. Search engine optimization (SEO) is crucial to secure your firm's visibility in the digital marketplace.

Three Ways to Mine Email Analytics for Business Development Opportunities
By Gina Eliadis - Content Manager, Baker Donelson P.C.

Your email analytics are full of business development opportunities. The trick is finding them. As you send newsletters, client alerts, and event invitations, the data piles up, not only do you amass a daunting stockpile of statistics, but you are also confronted with the seemingly innumerable ways in which that data can be analyzed.

Looking Back to Move Forward: The Art of the Post-Mortem
By Ashley Hollingsworth - Marketing Communications Specialist, Miller & Chevalier Chtd.

There's nothing more satisfying than completing a major project or presentation. You get to enjoy the fruits of your labor and then never have to think about the stress that went into the project ever again. But, if you're doing things right, you need to dive right back in and assess the success of the project beyond its outcome. You need to hold a post-mortem.

Member Profile: Rachel Patterson, Digital Marketing Technology Coordinator at Crowell & Moring LLP
By Michelle McWhinney - Founder, Navigate Recruiting

In exploring "The Rise of the Legal Marketing Technologist," we were lucky to be able to sit down with Rachel Patterson, Digital Marketing Technology Coordinator at Crowell & Moring, who shares how she came to the role and offers great advice for those considering the career path.

Book Review: The Legal Technology Guidebook
By Jonathan Groner - Freelance Writer and Public Relations Consultant

This brief and clearly written book is pitched as an introduction to a wide variety of issues and problems on the frontier of law and technology, and it performs this task quite well. It touches on everything from lawyers' traditional aversion to technology, to the ethics of using (or failing to use) technology, to e-discovery, to social media, with some legal project management and budgeting thrown in.

Mid-Atlantic Region Program Review: Moving from Art to Science: Incorporating Metrics to Drive Business Development & Marketing Priorities
By Gina Eliadis - Content Manager, Baker Donelson LLP

There aren't enough hours in the day to implement all of our ideas, and frankly, not all ideas are worthy of implementation. How can we use data to prioritize and strategize our marketing and business development initiatives? This was the topic presented by Tim Corcoran, a principal with Corcoran Consulting Group, as he visited The Virginias, Capital, and Baltimore Local Groups in March.

Future Leaders SIG Program Review: Decoding Legal Tech Tools
By Rachel Patterson - Digital Marketing Technology Coordinator, Crowell & Moring LLP

The legal technology arena has become crowded with thousands of vendors vying for your firm's business. Covington & Burling's Michelle Woodyear, Director of Digital Marketing, and Mike Vallebuona, Senior Manager of Marketing Technology & Analytics, spoke to the Future Leaders Shared Interest Group on January 24, 2018 on how to decode these different legal tech tools.

Upcoming Programming

• Baltimore: LMA Annual Roundtable Recap, April 17, 2018
• Capital: Breakfast Recap: LMA Annual Conference in New Orleans, April 19, 2018
• Mid-Atlantic Future Leaders SIG: Spring Happy Hour 2018, April 19, 2018

LMA Mid-Atlantic Small Firm/Solo Marketer SIG
The Capital Local Group is excited to launch our newest Shared Interest Group: The Small Firm/Solo Marketer SIG. This group is specifically targeted to our members who are at firms with less than 100 attorneys or who only have two or fewer people on their marketing team.

While this community in LMA benefits from an active national SIG, our goal is to provide in person networking and learning opportunities for this diverse community in our local group. The Small Firm/Solo Marketer SIG will provide actionable, timely information on a variety of legal marketing topics so that small firms can maximize the resources they have and increase their marketing and business development efforts. Members will have the opportunity to share ideas, lessons learned, and most importantly, create a strong local network of support.

Planning is underway for our first event in mid-April. If you are interested in learning more or helping in the planning of this group, please reach out to Diana Courson.

Mid-Atlantic Regional Conference
We are in the very beginning stages of planning the first Mid-Atlantic Regional Conference. To support this initiative, we are asking for volunteers to serve on the conference planning committee, soliciting for speakers and inviting sponsors to participate. Details below.

Call for Volunteers
The Mid-Atlantic Region Conference Co-Chairs, Jacqueline Madarang and Inna Kolomiytsev, are seeking volunteers to serve on a Conference Committee supporting functional roles including logistics, communications and educational program planning. You must be an LMA member to volunteer. We encourage you to participate in helping to plan and promote our Region's largest educational and networking event of the year! Please email Jacqueline Madarang and Inna Kolomiytsev if interested in volunteering at the LMA Mid-Atlantic Regional Conference in November 2018.

Call for Sponsors
Please email Robin Oliver if interested in learning more about sponsorship opportunities for the LMA Mid-Atlantic Regional Conference.

On behalf of the Regional Board and the Membership Committee, we'd like to give a huge shout out and welcome to all 44 of our new LMA Mid-Atlantic members for 2018. We look forward to getting to know you and all that you will learn and teach others along the way. If you have any questions about the many benefits of membership or how to get involved as a volunteer, please reach out to Katie Castillo, LMA Mid-Atlantic Membership Director.

Karla Aguayo - Crowell Moring LLP	Neidy Hornsby - Bilzin Sumberg LLP
Selma Basic - Centre Law and Consulting	Faith Jenkins - Rawls Law Group
Rich Bell - Eversheds Sutherland (US) LLP	Joseph Jozlin - Hunton & Williams LLP
Christa Blackmon - Crowell & Moring LLP	M.J. Keatts - LeClairRyan LLP
Phil Broadbent - Eversheds Sutherland (US) LLP	Ann Koepke - Redgrave LLP
Stephanie Burdette - Hunton & Willliams LLP	Wendy Lassen Feldman - Venable LLP
Ashley Byrne - Hunton & Williams LLP	Madison Lemelin - McCandlish Holton P.C.
Robin Ceppos - Hunton & Willliams LLP	Laurena Liu - Wiley Rein LLP
Alexander Cimon - Kelley Drye & Warren LLP	Angela Long - Womble Bond Dickinson (US) LLP
Meagan Costello - Goodwin Procter LLP	David Ludwig - Dunlap Bennett & Ludwig PLLC
Jessica Crenshaw - Kelley Drye & Warren LLP	Jessica Martinez - Eversheds Sutherland (US) LLP
Lamar Dixon - Jenner & Block LLP	Matthew McDaniel - Ferguson, Schetelich & Ballew, P.A.
Cassey Elder - Eversheds Sutherland (US) LLP	Amy Quintard - Crowell & Moring LLP
Ngar Eldridge - Paul Hastings LLP	Kimberly Rennick - Shook, Hardy & Bacon LLP
Debbie Feinberg - Crowell & Moring LLP	Kenn Simmons - The Moody Law Firm
Sean Frebes - Seyfarth Shaw LLP	Erica Smeltzer - Goodwin Procter LLP
Tiffany Fridley - Spilman Thomas & Battle, PLLC	Kelly Spore - Davis Agnor Rapaport Skalny LLC
Julia Gill - Hunton & Williams LLP	Wendy Taylor - Steptoe & Johnson LLP
Tina Harkins - Prosperoware	Sara Theile - Winston & Strawn LLP
Emily Harper - Eversheds Sutherland (US) LLP	Maria Van Rijn - Crowell & Moring LLP
Tyler Harris - Williams Mullen P.C.	Brittany Walker - Crowell & Moring LLP
Julie Herbert - Sidley Austin LLP	Celena Waller - Williams Mullen P.C.

Check out some photos from our first quarter Regional programming, and meet your 2018 Board!

Do you tweet? If you answered "Yes!" then start following the Mid-Atlantic Region on Twitter and use our hashtags #LMABalt #LMADC #LMARVA #LMAMidAtl and #LMAMKT.

You can also "Like" the Mid-Atlantic Region on Facebook and engage with other LMA members by joining the Mid-Atlantic LinkedIn page or the LMA International LinkedIn group. Be sure to visit our website too for additional information on region news, events, job opportunities and many other resources to maximize your LMA benefits.

Please send ideas and feedback on our Mid-Atlantic Region Newsletter to our Editor, Ashley Smith Rosenblatt. Special thanks goes out to the Newsletter Committee who make each edition a reality. Click here to learn more about the committee and its members. If you are interested in joining the committee or contributing content, please contact us.

Mid-Atlantic Region Board of Directors
LMA International