Features
By Debbie Leitner
As we find ourselves embarking upon a new year, we reflect back on 2018 to celebrate all that the year brought to us and all we hope to accomplish in 2019.
By Helena M. Lawrence
Our 2019 LMA Mid-Atlantic Region Board of Directors looks forward to engaging with our membership.
By Rachel Shields Williams, Terra Liddell and Roy Sexton
Whether we as legal marketers like it or not, the reality is that we are all "tech people" now. We acknowledge this is difficult; change is hard! If we use technology to change the way we share and leverage information about our firms in order to create a more meaningful client experience, change will happen.
By Steven Bell, Melissa Croteau and Paul Mickey
Whether they embrace it or not, virtually all lawyers now recognize they are responsible for selling legal services and thus expanding their piece of the pie. However, the gap between knowing this imperative and doing something about it continues to be substantial.
By Michelle Woodyear and Ashley Hollingsworth
Law firms' marketing and business development teams are increasingly tracking, analyzing, and using data to inform decision-making. This article provides five key takeaways about the different types of data available in law firms and how teams can move toward data-driven strategies.
By Adam Hopkins
Bimodal represents two "modes" which reflect how marketing often works, usually over a seven-year cycle. In years one and two, a marketing team heavily invests in creating a new platform (for example, a new website). In years three through five, the platform runs with minimal reinvestment. Then, in years six and seven, the platform gets replaced by something bigger and better.
By Adam Hopkins
Legal marketers have, on average, 60-90 seconds to interact with their clients. It's possible to have between 10-30 such interactions daily. Thus, marketers need to take advantage of such interactions. But how?
By Rachel Patterson
As law firm clients increasingly ask for alternatives to the one-size-fits-all pricing model, firms must implement new strategies of progressive pricing and matter management to remain competitive.
By Jonathan Groner
Ashley Hollingsworth, Brand Marketing Specialist at McDermott Will & Emery LLP, was honored with our prestigious "Member of the Year" award. This award recognizes the contributions of an individual member who has demonstrated an extraordinary commitment to the growth and success of our Region by furthering the goals of LMA.
By Jonathan Groner
Ashley Rosenblatt, Senior Marketing Specialist at Gordon Feinblatt, was honored with our prestigious "Member of the Year" award. This award recognizes the contributions of an individual member who has demonstrated an extraordinary commitment to the growth and success of our Region by furthering the goals of LMA.
By Rebecca Edwards
The 2018 Mid-Atlantic Your Honor Award in the category of Community Engagement went to Finnegan, Henderson, Farabow, Garrett, and Dunner, LLP and its Women's Business Initiative, This event was part of an overarching Intellectual Property patch program, developed as a partnership between the Girl Scout Council of the Nation's Capital and the U.S. Patent and Trademark Office, and in collaboration with the Intellectual Property Owners (IPO) Education Foundation and the IPO Women in IP Committee. For this profile, we spoke to Alexa Curto, Marketing Events and Special Projects Coordinator at Finnegan.
By Rebecca Edwards
Hunton Andrews Kurth LLP was the winner of the 2018 Your Honor Award for Communications. The firm was honored for its work in developing a new brand for the newly merged firms (Hunton & Williams and Andrews Kurth Kenyon). For this profile, we interviewed Katie Abbott, the firm's Marketing and Communications Director.
By Rebecca Edwards
The winner for the Mid-Atlantic Your Honor Award for Technology Management for 2018 is the law firm of Lerch, Early & Brewer for their website redesign. Lerch, Early & Brewer is a 60-attorney firm located outside Washington, D.C., and for this profile, we spoke to Communications Specialist, Scott Pacheco.
By Helena M. Lawrence
Check out this infographic that shows attendee data from the 2018 #LMAMidAtl Conference in Washington, DC, that took place November 1, 2018. We had so many wonderful legal marketers, business partners, leaders, and speakers attend our first region conference!
By Helena M. Lawrence
In 2018, our region created an educational calendar that focused on relevant, tangible ideas, case studies, and best practices that could be immediately implemented by attendees, and hosted networking events where lasting connections memories were made.
