A Note from Your SFCA Board of Directors
Dear Concierges & SFCA Community,
The past week has been a whirlwind to say the least.
The Coronavirus (COVID-19) has crippled the world as we know it, and unfortunately this seems to be just the beginning for us in the United States. This pandemic should not change our lives, just the way we live it - be it for the short term or the long term.
Most experts speak of practicing SOCIAL DISTANCING. However, I agree with the other experts that say it should be PHYSICAL DISTANCING.
Let's keep it SOCIAL!
Let's talk about everything - whatever is on your mind, with your family, friends and loved ones.
Please do not hesitate to send me an
with any questions whatsoever.
The more we that we discuss what is happening, the better off we will be. Remember that it is OK to be scared. Fear drives us to succeed, because in our book FAILURE IS NOT AN OPTION.
We and our industry will remain strong and survive. We will endure this temporary hardship and we will ultimately overcome it - just like we did after 9/11, The Great Recession and so many hurricane disasters. After all, we are CONCIERGE and hospitality professionals! We take care of one another. We find a way to adapt to whatever the world throws our way.
Stay safe - take care of yourself and loved ones, talk to your kids, and wash your hands a million times a day. Most importantly - practice PHYSICAL DISTANCING. Take seriously the warnings coming from the CDC and regional government officials.
Do not go out in public unless it is absolutely necessary.
We need to protect the elderly and immunocompromised of our community by doing our part to halt the spread of this virus.
Even if you personally aren't afraid of COVID-19, actively taking steps to reduce its spread could literally save the lives of those in your life with weaker immune systems.
We will all get through this - there is a light with rolling fields full of toilet paper at the end of this tunnel!
Your Friends & Fearless Leaders,
Miguel Pena & The SFCA Board of Directors