October, 2020
Mid Month Biz Tip
How To Use PR To Drive Leads And Sales...
Some business owners think that public relations is more art than science, and find it difficult to connect PR campaigns to direct business results. PR is not only an important lead generation tool, but can be an anchor bringing cohesion to all of your business activities. This kind of unity has become even more important during the global pandemic. Read the article and learn how PR, synchronized with marketing and sales, will help you get the most mileage from your communications budget.
Simple Steps Workshop Series Returns
Our very popular 5-part workshop series, Simple Steps for Starting Your Business, resumes in-person on November 3rd at 6PM at Cape Fear Community College. The workshop is free, but registration is limited due to social distancing requirements. Dates are November 3, 10, 19, 24 and December 1; Union Station building, 502 North Front Street, Room 526. Register here.
Webinars Of Interest
How To Increase Your Sales With Online Reviews...

October 20 | 1 PM
Join our Webinar and learn actionable strategies to increase sales and influence customers. You will discover the benefits of getting more reviews; how to gather reviews from happy customers; and how to use online reviews to improve your product or service.
Make Your E-Commerce Business Thrive During Peak Season...

October 22 | 1 PM
Put on your e-commerce hat and join our Webinar. Get some creative ideas to help you boost sales during the peak holiday season, and improve the customer experience.
Veteran Entrepreneurship Conference November 9 - 13
SCORE, in conjunction with AARP and the SBA, will be hosting an educational, inspirational, and entrepreneurial week-long event, to help Veteran-owned small businesses launch and thrive. All events will be free, and held virtually, including Boots to Business Reboot workshops; panel discussions; and keynote speakers from Google and Constant Contact. Register here.
Q: Should I hire a Search Engine Optimization expert?

A: Most small business owners understand the role of an SEO expert from a high level, but aren't as familiar with the full scope of what's involved or the time required. This makes it a lot harder to confidently hire the right SEO expert, and forces owners to take these professionals at their word. So, before you make a hire, make sure you have a basic understanding of what it takes to properly optimize a website.

1) Google values quality content. Expect to have discussions about writing blogs or creating new web pages for your site, and adding this content on a regular basis. If your SEO expert suggests adding pages/blogs that don't help your customers in some way, repeat content already on the site, or are written simply to jam in "keywords", you can do more harm than good to your site's ranking.

2) Expect to constantly reassess what part of the SEO strategy is proving to be the most effective. Your SEO consultant will run tests against keywords and not every aspect of the strategy will always work the first time. Optimizing your website with the right keywords, text links, headline structures and all of the other SEO elements that factor in to a high-ranking Google search result is an educated game of trial and error.

3) SEO is a long-term commitment. An expert who promises to have your website at the top of Google's rankings within a month should be a huge red flag. Effective optimization takes time and consistent effort, as Google prioritizes websites that have proven themselves valuable to web visitors over a period of time.

When you are ready to hire, referrals from your network, and other small business owners you trust, are the best way to ensure your SEO hire is the right one.
Email us your question, or make an appointment to meet with a mentor - it's Free!
SCORE Cape Fear | 910-452-5395 | scorecapefear@gmail.com | capefear.score.org