Mid Month Biz Tips from SCORE....

January, 2021

Mid Month Biz Tips

With the passing of a new stimulus package in late December, the small business community has additional relief options to consider.

The Paycheck Protection Program resumed January 11th, providing opportunities for those businesses who never received a loan, as well as for businesses whose first loan wasn't sufficient to carry them through the crisis.

Additionally, the $10,000 Economic Injury Disaster Loan (EIDL) grant program has reopened. These are grants that you don’t have to repay, and if you received an initial EIDL grant for $2,000, you can now apply for $8,000 more. It is anticipated that the EIDL grant application will be available on January 17th. Keep checking here.

For a good recap of the options available, read the U.S. Chamber of Commerce's Guide to Small Business COVID-19 Emergency Loans

Upcoming Webinars

How To Find and Get A Small Business Grant

Finding, applying for, and winning small business grants can be daunting.

Join us on January 19th at 1PM and learn about the main sources of grants, tools for researching grants, application tips, and much more.

Just Announced....

What's New with PPP and Other Relief Options for Small Businesses

Join this SCORE Webinar on January 21st at 1PM to learn more about what’s in the new relief package and ask questions about what this could mean for your small business.

ASK SCORE

Q: I'm not very tech-savvy, how can I use Google Analytics to improve my marketing?

A: Reliable analytics will empower you to make data-driven decisions that improve the effectiveness of your marketing. Google Analytics provides real-time data for insight into how many people visit your website, who those people are, which products and services they are most interested in, and much more.

Even at its most basic level, Google Analytics is a tool that the non tech-savvy business owner can operate and benefit from exploring. Here is a sampling of the website metrics you can track through your Google Analytics account:

Visitor Volume: see daily and monthly numbers, monitor trends, watch for ebbs and flows that coincide with your marketing campaigns.

Average Time on Site: track how long visitors stay, as well as which pages they view.

Bounce Rate: measure how many visitors quickly left your site after landing on just one page.

New Versus Returning Visitors: this is useful data when measuring the impact of your marketing efforts on prospects versus existing customers.

Conversions: set up conversion tracking and measure the percentage of visitors who make a purchase, fill out a form, or take some other desired action.

So, fire up your analytics and start making more strategic, data-driven marketing decisions. And be sure to consult with your SCORE mentor to help you make sense of the data.

Email us your question or make an appointment to meet with a mentor.

SCORE Cape Fear services are free of charge; we are funded in part through a cooperative agreement with the U.S. Small Business Administration.

SCORE Cape Fear | 910-452-5395 | scorecapefear@gmail.com | capefear.score.org