Q: I'm not very tech-savvy, how can I use Google Analytics to improve my marketing?
A: Reliable analytics will empower you to make data-driven decisions that improve the effectiveness of your marketing. Google Analytics provides real-time data for insight into how many people visit your website, who those people are, which products and services they are most interested in, and much more.
Even at its most basic level, Google Analytics is a tool that the non tech-savvy business owner can operate and benefit from exploring. Here is a sampling of the website metrics you can track through your Google Analytics account:
Visitor Volume: see daily and monthly numbers, monitor trends, watch for ebbs and flows that coincide with your marketing campaigns.
Average Time on Site: track how long visitors stay, as well as which pages they view.
Bounce Rate: measure how many visitors quickly left your site after landing on just one page.
New Versus Returning Visitors: this is useful data when measuring the impact of your marketing efforts on prospects versus existing customers.
Conversions: set up conversion tracking and measure the percentage of visitors who make a purchase, fill out a form, or take some other desired action.
So, fire up your analytics and start making more strategic, data-driven marketing decisions. And be sure to consult with your SCORE mentor to help you make sense of the data.