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March 12, 2024 (Charlotte, NC) – Live event management and production company Midwood Entertainment and concert promotions company MaxxMusic have partnered with The Amp Ballantyne™ in Charlotte, NC. Effective immediately, Midwood Entertainment will oversee booking for the newly-minted 5,000-capacity venue, while MaxxMusic will steer marketing, box office operations, and general management of the venue.
Founded in 2015 by Micah Davidson, Midwood Entertainment currently represents a number of nationally and internationally recognized brands, including Beech Mountain Ski Resort, Orange Blossom Revue, Harvester Performing Arts Center, Appell Center for the Performing Arts, The Ramkat, and more. Specializing in a number of services, including event curation, talent buying and management, booking, consulting, and more, Davidson and his team of experts look forward to expanding programming and entertainment at The Amp.
Founded by Gregg McCraw in 1995, MaxxMusic has grown from a local, Charlotte-based entity to North Carolina’s premier independent concert promotions company. With access to clubs and PACs (Performing Arts Centers) throughout the Carolinas, MaxxMusic presents 500+ concerts each year in venues ranging from 120 to over 3,000 capacity. The MaxxMusic team has specialists in box office, logistics, booking, production and marketing functions as well as venue management.
“We are excited to partner with Midwood Entertainment and MaxxMusic to provide memorable fan experiences at The Amp,” said Ted Mueller, SVP of IT and operations at Northwood, the venue’s owner and operator. “With their collective expertise and strong industry relationships, they share our passion for establishing an entertainment destination and are already pursuing promising leads for how to deliver those [experiences].”
The Amp Ballantyne is now booking for the 2024-2025 season. To inquire about private and public events, rentals, and more, email info@ampballantyne.com. For more information, visit ampballantyne.com.
About Midwood Entertainment
Established in 2015, Midwood Entertainment is an event consulting and production company with a focus in venue management, festival curation, talent buying, and logistics. Since its inception, Midwood has expanded its event and venue divisions to include a number of nationally and internationally recognized brands including The Orange Blossom Revue, Montgomery Whitewater Concert Series, Beech Mountain Ski Resort, Harvester Performing Arts Center, Appell Center for the Performing Arts, and more. For more information, visit midwoodentertainment.com.
About MaxxMusic
Founded in 1995, MaxxMusic has grown from a local, Charlotte-based entity to North Carolina’s premier independent concert promotions company. With access to clubs and PACs (Performing Arts Centers) throughout the Carolinas, MaxxMusic presents 500+ concerts each year in venues ranging from 120 to over 3,000 capacity. The MaxxMusic team has specialists in box office, logistics, booking, production and marketing functions as well as venue management. In addition to the diverse range of concerts presented each year, MaxxMusic has worked with several companies to purchase talent for their events, founded a Charlotte-based music festival and provided marketing support for third-party events. For more information, visit maxxmusic.com.
About The Amp Ballantyne™
The Amp Ballantyne™, located in the heart of South Charlotte, hosts ticketed and free events for up to 5,000 attendees, with ample space for concessions, dedicated food truck parking, a tiered lawn and parking. In addition to music, programming will include festivals, markets, fitness classes and more, establishing the Ballantyne® property as a regular destination for the region. For more information, visit ampballantyne.com.
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