May 2012

Volume #16

OLD PEOPLE Wake-Up And Engage - The Y Generation We Created Is Here! 


What happens when you take a generation of kids at birth and give them everything, take care of everything, answer everything and tell them nothing, but "You go into the world and accomplish really big things!"  You get the Y Generation.  Currently defined as those young tattooed idealist between the ages of 18 and 35 who grew up getting a trophy for every effort and activity.  


The training programs and hospitals you run are pulsing with physicians and staff from the Y Generation.  The elaborate strategic plans you pay thousands to create are dependent on their being engaged and committed to your mission.  So do you know them?  Do you have an appreciation for their culture and what drives it?  Do your older Boomer team members even care to try and understand?


Here are a few of the established behavioral tendencies that characterize the Y's in your shop: 


1)     No expectation of lifetime employment.  Possess no loyalty to brand names but loyalty to personal mission is strong.

2)     Feelings of entitlement and big expectations.  See many issues to be solved, but are not sure how to get there!  Know where they want to go, but often not how to get there.

3)     They want it now and need immediate tangible outcomes.  If you can inspire, they will serve now with great fervor.  Beware if they lose their inspiration.

4)     Fill in the blank:  Tech _________?  If you said "savvy" that is a great answer but wrong.  They are tech dependent with little interest in how it actually works.  

5)     High tolerance for diversity.  People who think differently and look differently are an attraction.  Believe only a diverse experience makes me stronger.

6)     Want to be their own boss with time and job requirements adjusted around their own personal schedule. 

7)     First impressions are vital.  May decide on the fit with their job on the first day.  May not read more than thirty pages of most books but will actively pass on and chat about the things they do like.

8)     Desire ongoing feedback and appreciation.  To know they are being thought of and connected is important.

9)     Lack of real world expertise.  Academic messaging that teaches them something new is key to attracting their attention.  Desire to communicate with other generations, especially the eldest, who can teach them about surviving the worst circumstances.

10)  Lifestyle trumps career.  Many work to fund their hobbies and not to build their career.   


What do you think of our Boomer offspring, or as some have described as fragile masterpieces?   The resulting philosophical differences that exist between the young physicians and executives you lead and their senior counterparts are incredible and fly in the face of all we have known to date as executives or even as parents for that matter. So are you prepared to attract and harness the best Generation Y has to offer with your current recruiting and retention practices?  If so, you will accomplish "big things" riding a new aged wave of intensity and passion.  If not, please reread items 1-10 above for proper education, motivation and direction.


Wesley Millican


MillicanSolutions, Inc.


I encourage you to contact us for assistance with your internal recruitment strategies and leadership needs, we'd be happy to help.

(817) 421-5800


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Client Perspective -Integrity


"When I was approached by MillicanSolutions regarding the unqiue opportunity to serve both Le Bonheur Children's Medical Center and St. Jude Children's Research Hospital, I knew it was a one-of-a-kind opportunity to maximize my research and clinical experience in a win/win partnership with these institutions. Throughout the recruitment process, the staff at MillicanSolutions provided detailed information about each organization and its leadership. They were actively involved in helping to define my administrative roles and fairly represented the interests of all parties involved."


K.J.S. "Sunny" Anand, M.D., MBBS, D. Phil.
Director, Division of Pediatric Critical Care, University of Tennessee Health Sciences Center
Director of Critical Care, Le Bonheur Children's Medical Center
Endowed Chair of Critical Care, St. Jude Children's Research Hospital
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