July 7, 2016

Media Contact:

Lisa Doerner



Mobility & User Experience Impacting the Bottom Line
Digital Rochester hosts discussion on mobile initiatives
Rochester, NYMobile technology is becoming more important than ever, which is why having a strong mobile strategy is crucial for business success. On July 14, Digital Rochester's Technology Leaders Special Interest Group (SIG) will present "Mobility & User Experience Impacting the Bottom Line." This event will cover important information on designing an effective mobile strategy with a fluid user experience across a range of devices, sensors, and network connections that take into account the user's environment. 

Those looking to gain a competitive edge by designing a mobile strategy with customer experience as a key component, or provide such design services to clients, are encouraged to attend.  
The following three experts with unique perspectives will present on developments in this field: 
  • Larry Dugans: Digitization and Gamification in the Higher Ed Classroom
Higher education has been transformed by the inclusion of more modern technologies into the curriculum. Hear how the iPhone and Nike+ were used to track student's activity in an online course called "Walk and Jog" that allowed participation from as far away as Singapore.
  • Rajesh Kutty: Building a Platform That's Capable of Curating an Extraordinary Experience in Healthcare
Mobile applications are playing an important role in healthcare and transforming the way in which it operates in areas such as remote patient monitoring and providing mobile medical advice. Learn how iVEDiX is helping to transform healthcare from its antiquated strategies and systems to a more user-friendly, secure, and convenient model.
  • Damir Saracevic: Building an Engaging Customer Experience: UX Matters
Digital customer experience is often the brand differentiator but how do you know if your experience is working for your customers? How to ensure that you meet your business needs and customer expectations? Learn about the impact of understanding your customer journey and user experience.

Mobility & User Experience Impacting the Bottom Line will be held Thursday, July 14 at 7:30 a.m. at Locust Hill Country Club, 2000 Jefferson Road, Pittsford, NY 14534. The event will begin with a half-hour of networking, followed by an hour and a half of presentations and a half-hour Q&A session moderated by Amit Bhatttacharya, Sr. Vice President Healthcare & Partnerships, iVEDiX.

Tickets are $20 for DR members and $35 for non-members. To register for the event, go to



About Digital Rochester: 

Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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