Volume 316

April 15, 2026

 

Once a carefully curated AIQ Medical Networking list identifies Who, operational focus is on How win/win relationships are nurtured with your current and prospective referral sources. Especially when most Practice Owners and Fellow Leaders are fully occupied working In the Practice, it is pivotal to efficiently implement effective techniques to work on growing the Practice. As always, a Team Effort is the ideal way to grow.


At a Macro level, this well-defined diagram identifies many types of medical providers We Promise to build Better Hearing is Better Healthcare alliances with:

Volume 141 said:


“Given Whole Person Care imperatives, Taking Science Seriously stimulates physician referrals. After all, bringing Gifts of Hearing to life requires Team Effort, and there is no ‘I’ in the word ‘Team.’”


We highlighted Quality Adjusted Life Years concepts and how taking care of ears will add life to years. Knowing that sooner is better for prescribed hearing treatment, it is mission-critical to increase adoption rates.


“With 10s of millions of North Americans having various types and degrees of hearing loss, in what year will they get personalized treatment necessary to favorably impact their QALY?”

Proactively and perpetually organizing What’s Next benefits from Educate Well Monthly (EWM) planning calendar, which aligns with national Public Health observances actively promoted, at scale, by highly-respected entities amplifying influential scopes.

At this juncture, cases in point:


May 2026 (and each subsequent year) is Speech-Language-Hearing Month, previously known for decades as Better Hearing & Speech Month. Whatever one’s view on naming change, the essential point, this is Our Month.


For easy reference and actionable ideas:

View here

June 2026 (and every following year) is Alzheimer’s and Brain Awareness Month.


For easy reference and actionable ideas to #ENDALZ:

View here

With AIQ Medical Networking list in hand and interdisciplinary outreach goals clear, Modeling 1-2-3 EWM Methods is strongly recommended.

 
 

#1. Email via E-Newsletters

Most recently, Volume 298 was all about How to Change. Although sounding difficult, evidence shows there are underappreciated methods that will make it easier.

 

“To gain wisdom about ‘The Science of Getting from Where You Are to Where You Want to Be,’ read Katy Milkman’s How to Change. A favorite line in her phenomenal book (page 192): ‘This isn’t rocket science, but it does seem to be underappreciated science.’”

“Because behavior change is difficult, organized catalysts are integral. It’s exciting to consider how applying the Science of Change will raise public health awareness about the Science of hearing loss comorbidities. From one Science to another, gain Flywheel Effect momentum.


“For all those times you’ve wondered or been asked, ‘What’s our next marketing campaign?’ HDI’s Educate Well Monthly program consistently provides intuitively effective answers.”


Here’s How to Change with a Novel Discovery: While most Practices launch E-Newsletters for distribution to their Patient database, this can be easily leveraged by also sending to their Professional Contacts’ database. By sending separately, you will capitalize on our algorithm-driven Response Data reports. Regarding earning Email addresses of these vital contacts, 2 key factors are:


  • Trust developed via ongoing relationships
  • Being clear that intentions are educationally focused, not $alesy.


In a recent case study, calling Doctors’ offices on behalf of a highly respected Practice, greater than 75% of those spoken to were willing to share email information. While these stellar results can’t be promised in every scenario, these were our direct results.


Point of fact, this method of E-Communication is cost-efficient (we take care of complimentary), time-effective and trackable. Further, once E-Channels are established for Did You Know? purposes, they can be selectively utilized for other professional purposes.

#2. Mail via Postcards

#3. In-Person visits, selectively so

Looking ahead, as each of these Methods has been previously addressed in depth, we will start with a refresher on each and then expand upon agile applications.


As you will see, when properly applied on a consistent basis, 1-2-3 Methods will Amplify Impact in ways which consistently nurture healthy trends. Read on and Grow Wiser!

Clicks & Picks. Get Strategic.

Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.


Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

 
 

Bruce Essman

CEO

High Definition Impressions (HDI)


PracticeGrowthbyDesign.com


bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #315 2026-04-15 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value

PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.

PGI #291 2025-10-22 | Golden Years, Taking Care of Ears

PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.

PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well

PGI #288 2025-10-01 | Educate Well Monthly, In Practice

PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps

PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly

PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.

PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.

PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams

PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.

PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).

PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession

PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.

PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.

PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity

PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful

PGI #275 2025-07-02 | Happy Volunteerism. What’s In It for Them?

PGI #274 2025-06-25 | Resident-Centric, Advocacy+

PGI #273 2025-06-18 | Social Studies. Dynamic Duo.

PGI #272 2025-06-11 | C is For Community, Master the Obvious

PGI #271 2025-06-04 | Resident-Centric Alignment, Take Advantage.

PGI #270 2025-05-28 | Empathetic Leadership, Healthy Teamwork

PGI #269 2025-05-21 | Better Hearing, Better Living.

PGI #268 2025-05-14 | Super Seniors, Special Opportunities

PGI #267 2025-05-07 | Supportive Leadership Gets Organized

PGI #266 2025-04-30 | Making Things Easier, Just Takes Practice

View our entire collection.

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