January 2019 | Volume 1
It’s a new year, but the same themes. Patient needs must drive innovation and process change if we really hope to influence outcomes. We need to grapple with direct marketing of all health care to consumers - drugs, devices, cosmetic dermatology and dentistry etc. We are the culture of new, shiny, more-is-better thinking and we have marketing engines in all health care services that meet this demand. We can focus regulatory attention at better practices or reducing such tactics and the incentives for overconsumption. For our part, we need to become better consumers - asking questions, seeking better opinions, willing to use less. At the same time, expectations that digital innovation (and innovators) not only strive, but also succeed in meeting needs of complex patient populations is spot on. If we can’t ensure that health care actually cares for those most in need, then what’s it all for? 
Redefining quality through a patient-centered approach
Ask any physician what quality is, and you’ll get many different answers.
You will hear answers such as “finding a cause for their pain,” “ruling out a life-threatening condition,” “partnering with patients to improve their health” or “offering the most evidence-based and up-to-date medical treatments.”
Value-Based Oncology Care Delivery Falls Short of Addressing Patients' Psychosocial Needs
The ongoing dialogue regarding healthcare payment reform that attempts to incentivize high-value care by linking reimbursement to quality rather than quantity has largely ignored the ultimate consumer/buyer—the patient. Yet, in the minds of clinicians, policy makers, and the public at large, patient-centric care and shared decision-making are fundamental mandates in health care delivery.
Alphabet's Verily snags $1B in funding round  
Verily has been steaming ahead with a number of healthcare initiatives. In 2017, the company debuted the Verily Study Watch, an investigational device aimed at collecting health data for research purposes. The watch, which is encrypted for safety and privacy, was initially tagged for studies on Parkinson's disease and longitudinal studies. The watch is also being sold in conjunction with the Baseline mobile app to build a database of biometric data.
Allscripts, Microsoft partner on cloud-driven clinical trials model  
The partnership is Microsoft's latest effort in healthcare using artificial intelligence and Azure, the tech giant's cloud computing service. Microsoft recently announced the availability of FHIR Server for Azure, an open-source project on GitHub aimed at easing the exchange and management of healthcare data in the cloud.
DTC spending outpaces rest of medical marketing, JAMA study finds
These figures help quantify how much value pharma has found in DTC advertising, which also explains industry vitriol over a Trump administration proposal to require drugmakers disclose list prices in TV prescription drug ads.
Few digital health companies studying impact in high-burden populations, study finds
As the field of digital health companies expands and demand for venture funding grows, scrutiny of which products actually affect health outcomes will also increase. Companies will need to demonstrate results and incorporate difficult populations to make it past the early stages.

Passion + Quality = Change That Matters
I embrace the powerful opportunities in our evolving health care landscape. I founded Momentum Health Strategies to be a catalyst for change through continuous learning, diverse engagement and thoughtful policy and practice initiatives. I deliver innovative, strategic thinking and a passion for improving the patient experience. My personal drive and dedication to high-quality results will help you navigate the competitive terrain you face and convert your vision to action.

Momentum Health Strategies

Jennifer L Bright, MPA
(703) 628 - 0534