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Hit the Mitts Roleplay


10am AZ/1pm EST

Ballers Brainstorm


10am AZ/1pm EST

National Team Call


12pm EST

Is This Really Worth It?

How do you know if what you’re spending your money and

time on is *worth* it?

When I first started with 72 Sold, I had never done an ROI analysis in my life. And I didn’t really need to. Prior, my business was 100% repeat and referral - I did a lot of social media posting (free) and delivered some cookies monthly for people’s bdays. My expenses were low and number of deals were flowing. They weren’t flowing because I was doing any sophisticated marketing - I did a great job for my clients and they wanted to refer to me and did. This is the best source of business because it’s high conversion and cheap to acquire. Can’t beat it - Period.

But truth is for many of you, repeat and referral business doesn’t pay the bills or (in my case) allow you to feed a team or scale. Scaling means adding a new source a leads - that’s why many of you want to be 72 Sold agents - to add to what you’re already doing. Leads, particularly listing leads, aren’t cheap or free so evaluating ROI is so important for a few reasons:

  1. To know at what point you’ll break even
  2. To know at what point you’ll be profitable 
  3. To compare other ways you could spend the same dollars
  4. To set expectations of what is a good investment and is not
  5. To add or subtract from the investment based on performance
  6. To figure out how to squeeze more business out of the current investment 

I know many of you haven’t done this yet, and because you haven't, you’re all over the place in wondering if things are going well versus not going well. How do you know if your 72 Sold business is good if you don’t have this data?

So this Tuesday on Ballers Brainstorm we are doing an ROI call. We are going to talk through how to calculate it, how to think about it, and also going to share ways to increase your 72 Sold ROI for little to no additional ZIP code contributions. I'm also going to review conversion expectations for us so you can measure how well YOU are capitalizing on the leads you receive and adjust if needed.

This will be a pivotal conversation for everyone - please be on this call - please do not schedule another meeting and inspection or something else during this call. 

Let’s start acting like business people and get this handled.

Love you,



  • Out of Area Referrals - I would like to route out of area referrals to ZIP code owners FIRST before anyone else. Please refer to the ZIP code owner sheet to find coverage, if no luck use the “refer a lead” option on the 72 National portal, the chat should be a last resort as many agents in the chat do not attend coaching and therefore have a higher likelihood of not being able to convert.

  • There is no standard referral fee for out of area leads. You can refer them for free, you can work out a fee that works for you.

  • Remember if you purchased zips AFTER the 25th of the month, your referrals don’t start until the following month.

  • Don't want out of state referrals or any out of area referrals? Simply email [email protected] to turn off your bonus lead seat.

  • Corporate is Helping YOUR Downlines - Do you know someone who should be a 72 Sold agent? Want Heidi Zebro at corporate to recruit them for you? Great news - because she loves NY so much she’s willing to make calls on YOUR behalf and put people into your downlines. How? You warm up the person, connect her and them via email. And let her do the rest. Be sure to include which zips they may be interested in and why you think they’d be a good owner. Don’t forget, EVERY ZIP sold feeds the ad fund - more leads for you! Her email is [email protected]

Your Downline

Your 72 SOLD Downline

Have someone to add to your downline? That's awesome. The best part is that not only do they get your support with the 72 SOLD journey, but they get to be a part of my coaching group where they get the most robust real world strategies to capitalize on their protected areas.




  1. They must be a member of the $72 a month option to purchase a ZIP code so if they aren't they need to do that.
  2. Once they do, they will purchase their ZIP code. To have a downline themselves they must own a ZIP. There is a minimum $500 monthly ZIP value required to build a downline or to pay an upline.
  3. They will go to the hamburger menu, select their profile, and type YOUR AGENT ID number in as their "sponsor"
  4. Complete our 72 Ballers Network form (see below) to get connected with me.


You go to your 72 National Account. Click the hamburger menu, then choose Profile... boom. Your Agent ID is right there.

Any and ALL of the people you talk to need to input you as their Sponsor. This builds your business and therefore you can help them build theirs.


Here are two videos I suggest you save on your phone in case you meet an agent who may be a good fit.

The Protected Area Model Video

The DL3 Video

Below are the sign up and sponsorship directions with pics, just in case.

Register for Coaching Sessions

Hit the Mitts Roleplay


10am AZ/1pm EST

Ballers Brainstorm


10am AZ/1pm EST

National Team Call


12pm EST

Hit the Mitts

More drilling of the fundamentals and our common objections to make SURE you enter each appointment completely ready for anything. Hit the Mitts gets you the listing - DO NOT MISS OUR SESSIONS!

Register Now

72 SOLD Ballers Brainstorm

BB is for 72 SOLD ZIP Code Owners or their team members who want to maximize the power of their protected areas. Our call will be focused on marketing and branding to help you guys gain as much market share as possible with the 72 SOLD program as your primary tool.

Register Now

Get To Work

Custom Marketing Jump Start Now Available

We've taken the guess work (and excuses) out of starting your DIY in your ZIPS. Contact Myranda to get your Marketing Jump Start built so you can start capturing 72 Sold business on your own!

Email Myranda at [email protected] to start

Out of Area Referrals

Not all ZIPs are sold yet! But that doesn't mean those ZIPs don't get seller referrals. These referrals are being distributed on a DMA round robin and you may receive one you are unable to work.

Here are some options:

  1. Visit your 72 National portal and use the Referral option to look for 72 Sold certified agents by ZIP.
  2. Visit our ZIP Code Owner List here - find the owner closest to the lead and reach out to them to take the opportunity
  3. Share in the NY DMA Referrals What's App Chat (not the Ballers chat please).
  4. And if those three options don't work, send the seller a message that says. "Thank you for reaching out to 72 SOLD. We are expanding our reach every day, but at the moment, we are unable to service your specific area. Our deepest apologies, please check back soon!"

Want more referrals? Find your name on your ZIP code Google Sheet and fill out the ZIPs, Counties, Cities you're willing to work so your teammates find you easily (thank you Natalie for creating those columns).

Opportunity in your face alert - Take note of the ZIP and connect with agents within your network about joining your 72 SOLD team and working these leads while staying at their current brokerage. You can buy that ZIP code, make a split off of the deals and eventually bring that individual into your downline - now that would be some really baller sh*t.

Don't want out of area leads? Ok - email support and have your extra seat shut off.

Ballers ZIP Owners List

Just the Tip

Nobody likes a bad surprise. This tip talks about how you prevent your deals from falling apart due to bad surprises.

View the Just the Tip

Appointment Setting Secrets

If you're having issues with converting referrals to appointments, this Zoom is a must watch! Learn the appointment setting sequence the corporate callers and virtual assistance use to convert at the highest level.

Ballers Conversation Starters

The better you are at tough conversations the more you will sell and the more powerful you will be as an agent. Sometimes we just need a little help with getting these conversations started. Check out the Ballers Conversation Starters that I've compiled that have helped my team over hundreds of transactions. Just another benefit of being a Baller.

Conversation Starters

Connect and Celebrate

Visit the Success Bank

Let’s pool and document our regional successes to share with our leads. I created this Google doc for us to use for this purpose with the info needed to be more useful.

Please start adding your results so we can grow our success together. 

Bad*ss Baller of the Week

Jessie is the Bad*ss of the week closing her first 72 Sold listing while having several in the hopper. She has fearlessly made a shift to think like an owner, being willing to make mistakes as she figures out how to grow her first successful business. I am so proud of her progress I could cry. Congratulations Jessie, you are constantly showing us what a real bad*ss looks like.

Join our Facebook Group and What's App Chat

We have a dedicated FB group for the 72 Sold Ballers. Hop in by searching the group name to brainstorm like Ballers do!

Our What's App chat is very active and the place to get help from me and others quickly. Not sure how to respond to a lead? Need support? Go here before you go anywhere else.

Ballers What's App Chat

Pay 72 SOLD at Closing

And just like that some of you have closed 72 SOLD referrals. Here's how you pay your referral fee to us. Save this document for future reference.

Show Me the $

Now Let's Keep It Moving!

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