How do you know if what you’re spending your money and

time on is *worth* it?

When I first started with 72 Sold, I had never done an ROI analysis in my life. And I didn’t really need to. Prior, my business was 100% repeat and referral - I did a lot of social media posting (free) and delivered some cookies monthly for people’s bdays. My expenses were low and number of deals were flowing. They weren’t flowing because I was doing any sophisticated marketing - I did a great job for my clients and they wanted to refer to me and did. This is the best source of business because it’s high conversion and cheap to acquire. Can’t beat it - Period.

But truth is for many of you, repeat and referral business doesn’t pay the bills or (in my case) allow you to feed a team or scale. Scaling means adding a new source a leads - that’s why many of you want to be 72 Sold agents - to add to what you’re already doing. Leads, particularly listing leads, aren’t cheap or free so evaluating ROI is so important for a few reasons:

1. To know at what point you’ll break even
2. To know at what point you’ll be profitable 
3. To compare other ways you could spend the same dollars
4. To set expectations of what is a good investment and is not
5. To add or subtract from the investment based on performance
6. To figure out how to squeeze more business out of the current investment 

I know many of you haven’t done this yet, and because you haven't, you’re all over the place in wondering if things are going well versus not going well. How do you know if your 72 Sold business is good if you don’t have this data?

So this Tuesday on Ballers Brainstorm we are doing an ROI call. We are going to talk through how to calculate it, how to think about it, and also going to share ways to increase your 72 Sold ROI for little to no additional ZIP code contributions. I'm also going to review conversion expectations for us so you can measure how well YOU are capitalizing on the leads you receive and adjust if needed.

This will be a pivotal conversation for everyone - please be on this call - please do not schedule another meeting and inspection or something else during this call. 

Let’s start acting like business people and get this handled.

Love you,

Monie 

• Out of Area Referrals - I would like to route out of area referrals to ZIP code owners FIRST before anyone else. Please refer to the ZIP code owner sheet to find coverage, if no luck use the “refer a lead” option on the 72 National portal, the chat should be a last resort as many agents in the chat do not attend coaching and therefore have a higher likelihood of not being able to convert.

• There is no standard referral fee for out of area leads. You can refer them for free, you can work out a fee that works for you.

• Remember if you purchased zips AFTER the 25th of the month, your referrals don’t start until the following month.

• Don't want out of state referrals or any out of area referrals? Simply email [email protected] to turn off your bonus lead seat.

• Corporate is Helping YOUR Downlines - Do you know someone who should be a 72 Sold agent? Want Heidi Zebro at corporate to recruit them for you? Great news - because she loves NY so much she’s willing to make calls on YOUR behalf and put people into your downlines. How? You warm up the person, connect her and them via email. And let her do the rest. Be sure to include which zips they may be interested in and why you think they’d be a good owner. Don’t forget, EVERY ZIP sold feeds the ad fund - more leads for you! Her email is [email protected]

Your 72 SOLD Downline

Have someone to add to your downline? That's awesome. The best part is that not only do they get your support with the 72 SOLD journey, but they get to be a part of my coaching group where they get the most robust real world strategies to capitalize on their protected areas.

TIER VALUES

15-15-10

HOW DO THEY JOIN YOUR DOWNLINE?

1. They must be a member of the $72 a month option to purchase a ZIP code so if they aren't they need to do that.
2. Once they do, they will purchase their ZIP code. To have a downline themselves they must own a ZIP. There is a minimum $500 monthly ZIP value required to build a downline or to pay an upline.
3. They will go to the hamburger menu, select their profile, and type YOUR AGENT ID number in as their "sponsor"
4. Complete our 72 Ballers Network form (see below) to get connected with me.

WAIT... HOW DO I KNOW MY AGENT ID?

You go to your 72 National Account. Click the hamburger menu, then choose Profile... boom. Your Agent ID is right there.

Any and ALL of the people you talk to need to input you as their Sponsor. This builds your business and therefore you can help them build theirs.

EASY WAYS TO SHARE WITH AGENTS

Here are two videos I suggest you save on your phone in case you meet an agent who may be a good fit.

The Protected Area Model Video

The DL3 Video

Below are the sign up and sponsorship directions with pics, just in case.

Hit the Mitts

More drilling of the fundamentals and our common objections to make SURE you enter each appointment completely ready for anything. Hit the Mitts gets you the listing - DO NOT MISS OUR SESSIONS!

Bad*ss Baller of the Week

Jessie is the Bad*ss of the week closing her first 72 Sold listing while having several in the hopper. She has fearlessly made a shift to think like an owner, being willing to make mistakes as she figures out how to grow her first successful business. I am so proud of her progress I could cry. Congratulations Jessie, you are constantly showing us what a real bad*ss looks like.