I am very excited about moving our region to the exclusive territory/ZIP code model. It will be a change in dynamic in many ways, empowering for all of us moving forward, and most importantly, more profitable. I wanted to share what I'm doing in my ZIP codes in Phoenix to help you dream up a basic 60 day vision for your ZIPs.
1. Introductory Letter - I sent out an intro letter to all of my ZIP codes. I have two distinct parts of Phoenix so I created two different letters. I've attached them for you to view. I got these sent the first two weeks of owning the ZIPs. So far, I've set two appointments off of these letters and listed one.
North Central Letter
North Central Intro Letter Personal
Goodyear Intro Letter
2. Expired and Canceled Daily Texts - Set up a process to text the expireds and cancels in my ZIPS every morning. That text says this:
Hi, I'm Your Name reaching out from your neighborhood's 72 SOLD Team. We believe your home qualifies for our 8 day no obligation program. If you'd like to see the 72 SOLD HIGHER price on your home, reply back with your address.
-sent by Your Name, Your Team Name @72 SOLD/Your Brokerage Name
This daily process done county-wide has resulted in multiple appointments per month for my team. With a smaller area that number will be lower but still very important to do and low hanging fruit.
3. Bus Shelter Promo Purchased - In my higher end ZIP code, I purchased three bus shelter ad spaces for the next 6 months. The poster/ad is attached. This coupled with the letter, I hope to create some face recognition for me and build some credibility with my stats, etc.
Monie's Bus Shelter Ad
4. Writing in a local neighborhood publication - I am slated to begin a monthly column in the neighborhood magazines/newsletters that go out in most of my ZIPs. Likely they'll be a lot like my blog posts but include some of my stats at the end.
So far this is what I've put together to start building my own 72 SOLD business in my neighborhood and exclusive ZIPs. These ideas are very basic and will grow and flex with time. With all of us as owners of our areas, we will collaborate and grow our businesses together - I cannot wait.
In the meantime, take some time to get clear on 2-4 things you can do right away in your territories the minute you sign on the dotted line.
I'm so excited to be on this adventure with you guys.
All my love,