OUR UPCOMING EVENTS
July 15, 6p
Studio Beverly Hills
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Attend our annual discussing superheroes and digital on the Monday in LA before Comic-Con. Speakers include Michael Son, Editor in Chief on Tapas online community for digital comics creators, and Alana Jordan, AfterBuzz host covering digital and comics.
CALL FOR SPEAKERS
who have worked on digital marketing campaigns and activations,, VR/AR for superhero film and TV shows, superhero related podcasts, Instagrammers, cosplayers, and startups. Email info@digitalla.net with SUPERHERO and a brief description of your project.
REGISTER
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LA Events and News
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Get ready for VidCon!
We will be covering the big creator and influencer show at the Anaheim Convention Center this Wed-Sat. Highlights include Nike Sport Court skateboarding, and panels with top creators, Industry and Community networking events, and industry parties. Plus lots of cool activations on the show floor and around the Anaheim Convention Center. Panel topics include: Facebook Watch, increasing Instagram engagement, working with brands, LGBTQ meetup and panels and much more. See the full agenda here. Wed night is pre-parties, Thursday - Saturday are the main programming days. Sunday is Disneyland Day. See
agenda. (photo right from last year).
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Anime Expo 2019
featured cosplay, panels, games, and more celebrating anime and Japanese culture on July 4-7 at the LA Convention Center in downtown LA. The annual convention featured panels, expo floor, Masquerade, Maids Cafe, After Hours shows, VR, karaoke and lots of cosplay and fun photo opps. Digital highlights include:
Alita AR Wall: 20th Century Fox Home Entertainment commissioned an Alita: Battle Angel-inspired "Manga Wall" to promote the digital release of Alita: Battle Angel today July 9. Fox invited Alita cosplayers to take pics with the wall, which incorporated a Facebook-enabled AR lens to bring special feature content from the home release to Anime Expo attendees' smartphones. Additional digital highlights include Anime VR, 3D printing for cosplay, and lots of Instagram-savvy cosplayers. See our article recap.
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Stranger Things 3 - Starcourt Mall Experience on Sunset Strip.
You could step into the world of Stranger Things 3 at the Starcourt Mall experience July 4-7 at the Tower Records location on the Sunset Strip. The takeover promoted the release of Stranger Things season 3 on Netflix on July 4, perfect for binge-watching over the holiday weekend. The Starcourt Mall experience featured a maze with several Instagrammable photo opps themed to Season 3 inside. Outside, you could take photos with Stranger Things 3 murals, get free cans of New Coke (reissued just for Stranger Things 3), and free Scoops Ahoy butterscotch ice cream. Several billboards nearby were also decked out in Stranger Things 3. See our article.
UPCOMING EVENTS
Saturday July 20, 8p
San Diego
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FREE RSVP to our annual Comic Cocktails mixer held in San Diego during San Diego Comic Con.
FREE RSVP
SDCC Panel: Diversity in Writing: Women Writers and Producers. Our founder Kevin Winston moderates the official San Diego Comic-Con panel "Diversity in Writing: Women Writers and Producers Take Charge in TV, Animation, Comics, Games, Online panel on Sat July 20, 5:30-6:30p, Room 26AB at the Convention Center. Stop by to see award-winning speakers discuss women-led writing projects! Requires SDCC badge. See official
SDCC site.
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OUR RECENT EVENTS
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Our pre-E3 Music for Games Panel
Award-winning composers on big game franchises including Star Wars, Call of Duty, Assassin's Creed, Transformers, and more shared their insights into their craft at our pre-E3 Digital LA - Games Summit, held at Cross Campus Downtown LA on the day before the big E3 games convention.
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Composers said it's important to create your distinct voice and style, yet be true to the sounds and style of music in the game franchise. Speakers included Grammy-nominated Austin Wintory (Journey, Assassins Creed Syndicate), Wilbert Roget (Call of Duty WWII, Mortal Kombat 11),
Gordy Haab (Star Wars: Jedi Fallen Order and other franchise),
Penka Kouneva (Mummy VR, Transformers), and Gareth Coker (Ori and the Blind Forest and its just announced sequel Ori and the Will of the Wisps.) See our
article.
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Digital LA - LGBTQ Influencers Panel.
Influencers described how they got started, work with brands, and engage and inspire fans on our Digital LA - LGBTQ Influencers Panel on Tues at WeWork PDC. It was our annual pre LA-Pride event.
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Speakers included: C
hannel Q radio hosts Ryan Mitchell and singer Mikalah Gordon; actor/model Jason Caceres, actress Jane Widdop, personality Kandie, model-underwear entrepreneur
On Mekahel, and Revry 'Netflix for LGBTQ content' founder Damian Pelliccione. Speakers gave influencer tips including: Don't be afraid to reach out to brands you like, and see if they want to work with you. Chances are they will! Know your worth to get paid working with brands. And be your authentic self online. Several speakers said just living their lives openly online as helped inspire others to come out to their friends and family. See our
article.
Digital LA - Influencer Merch panel at Studio71
Influencers are using Kickstarter to crowdfund games, engage their communities and generate additional merch revenue, said Javon Frazier, Garima Sharma, and more at our Digital LA - Influencer Merch and Game Night at Studio71 HQ in Beverly Hills. See
article.
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A
fter the panel, we played Studio71 card games. Several attendees got prizes including Binding of Issac: Four Souls card game,
plushies, Guava Juice subscription boxes, and more Studio71 merch.
Our
Digital LA - High Tech: Cannabis CBD Tech panel event before 4/20 featured experts from MedMen, Merry Jane Media, Baker CRM startup, and more. Cannabis CBD digital marketing focuses less on mass marketing due to age and geography restrictions and laws, and much more on CRM: reaching customers who've opted in to e
mail or SMS text messages.
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Customer data privacy and security is especially important: no sharing emails or anonymous aggregate data. Instagram, influencers and events are additional ways to market, tho must be aware of ever-changing rules related to age-gating, geography or sales of products. There's much room for brands to reach new demos like post-operation pain relief, seniors, and more. See our panel recap of
9 Things You Need to Know about cannabis CBD marketing.
