This Monday Morning Memo is Sponsored by

July 17, 2017
Quick Links
  NJSA Blog          Visit NJSA Website        Legal Resource Documents  

"The Right Tool for the Right Job: Understanding Marketing Tactics"

Date:  Tuesday, July 25, 2017
Time:  12:00 - 1:00 p.m.
Cost:   FREE for NJSA Members; $99 for Non-Members

Would you use a hammer to cut your hair? Or a stethoscope to check your oil?

In marketing today, there are more tools than ever...and more ways to misuse them!

In this NJSA webinar, we'll examine the most popular marketing tools being used in the staffing industry today. We'll look at both digital and traditional marketing, and show you how to get the best returns on your time and money.

Here are some of the tools (and questions) we will review:
  • Direct mail - does it work?  If so, how?
  • Email marketing - can you get people to actually read your email?
  • Blogging & social sharing - what works...and what's a waste of time?
  • SEO - how do you get to the top of Google results?
  • Sales collateral - is it needed?
Presented by: David Searns, President, Haley Marketing    
For the past 20 years, Haley Marketing has been providing marketing support to the staffing industry. Today, the social media team at Haley Marketing helps more than 300 staffing and recruiting firms with their social marketing.

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive
 recruiting firm in Upstate New York). Mix in a degree in information systems  from Clarkson University, an MB A from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

Mark Your Calendar Now and Line Up Your Staff for the next staffing education and training in your region... November 1st at The Palace at Somerset Park.  Speakers include the best in our industry - Greg Doersching, Barbara Bruno and Rob Rizza who will present keynotes and workshops for sales development and recruiting personnel.  We will also have a technology panel on the latest staffing tools, and two sessions with the "best of the best" of your peers in sales and recruitment success. This full-day conference will motivate and inspire your team!

Industry Partners - we haven't forgotten about you.  Last year's conference had over 100 attendees, so we are sure you will want to exhibit and/or sponsor at this event.  Click here for your registration brochure.


The New Jersey Staffing Alliance Program & Education Committee is looking for professionals in sales/business development and recruiting for two panel discussion sessions at the Annual Education & Training Conference on November 1st.

We are looking for contributors to share their best practices for staffing sales and recruiting success.  We'd like to have a diverse panel of different industry/segment leaders to present. The goals of the panel discussions are to provide insights and ideas into sales and recruiting success from peers in the field. A moderator will assist in guiding and directing an open discussion among the panelists, and we will ensure adherence to good business practices. Your conference attendance will be comped.

Please let us know if you would be willing to your share your experiences and ideas by return email to  


Interested in giving back to the industry?  NJSA Board positions are two year terms with the opportunity to mold the future of our industry and member association.  To nominate yourself or a colleague, click here for the nomination form and email to

This special week, Sept. 18-24, 2017 celebrates the contributions of the millions of individuals employed by U.S. staffing firms. Let us know what you are planning to do in your firm or send us pictures to


Don't forget it's time to nominate your best employee for Staffing Employee of the Year to be announced at the 2016 NJSA Annual Conference. 
Click here for the nomination form.
NJSA Membership is Corporate
NJSA Membership is Corporate - that means your staff can receive this weekly news email and stay on top of events and legislative information.  

You can forward this email on or email  to add their names to our Monday Morning Memo and Staffing News Online lists .
NJSA Social Media
Like me on Facebook

Follow me on Twitter

View my profile on LinkedIn

In This Issue
Marketing Webinar
Annual Training Conference & Expo
Panelists Wanted
Board Nominations
Employee of the Year
Upcoming Events
Lunch & Learn Webinar Series  - July 25

2017 Staffing World - October 24-26, Chicago, IL

NJSA Annual Education and Training Conference - November 1, The Palace at Somerset Park

Thanks to Our 

Our mission is to be the advocate for the success and growth of NJSA members and the New Jersey staffing industry through leadership in legislation, education, ethics and professional business practices.

For additional information about any items in this Monday Morning Memo, or to learn more about membership in the New Jersey Staffing Alliance, please contact us at 973-283-0072 or email . Our website is . Thank you.