This Monday Morning Memo is Sponsored by

May 15, 2017
Quick Links
               NJSA Blog          Visit NJSA Website        Legal Resource Documents  
NJSA is relaunching its "Lunch and Learn Webinar Series" in July.  Sign up your staff and firm for this event:

"The Right Tool for the Right Job: Understanding Marketing Tactics"

Date:  Tuesday, July 25, 2017
Time:  12:00 - 1:00 p.m.
Cost:  $79 for NJSA Members; $99 for Non-Members

Would you use a hammer to cut your hair? Or a stethoscope to check your oil?

In marketing today, there are more tools than ever...and more ways to misuse them!

In this NJSA webinar, we'll examine the most popular marketing tools being used in the staffing industry today. We'll look at both digital and traditional marketing, and show you how to get the best returns on your time and money.

Here are some of the tools (and questions) we will review:
  • Direct mail - does it work?  If so, how?
  • Email marketing - can you get people to actually read your email?
  • Blogging & social sharing - what works...and what's a waste of time?
  • SEO - how do you get to the top of Google results?
  • Sales collateral - is it needed?
Presented by: David Searns, President, Haley Marketing    
For the past 20 years, Haley Marketing has been providing marketing support to the staffing industry. Today, the social media team at Haley Marketing helps more than 300 staffing and recruiting firms with their social marketing.

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive
 recruiting firm in Upstate New York). Mix in a degree in information systems  from Clarkson University, an MB A from The Wharton School, and more than 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

On the home page of, you will see a new application labeled  which will take you to NJSA's Legislative Outreach Platform for New Jersey's staffing firm owners and managers.
Please Use It Now!  It is Easy!
Go into the application and look at the first Key Issue "Staffing Firm Owners and Managers Introducing Themselves to their Local Assembly and Senate Representatives." 

If you have any issues using this new application, please call NJSA at (973) 283-0072 or email and we will try to help you. Thanks to everyone who sends introductory emails!  Please do it now!  It doesn't take more than a few minutes.

Total nonfarm payroll employment increased by 211,000 in April 2017 according to the U.S. Bureau of Labor Statistics. That follows gains of 79,000 in March and 232,000 in February. Employment rose in April in leisure and hospitality, health care and social assistance, financial activities, and mining.
In April, leisure and hospitality added 55,000 jobs. Within leisure and hospitality, employment in food services continued to trend up over the month (+26,000) and has increased by 260,000 over the year.

Employment in education and health services increased by 41,000 in April. Health care employment continued to trend up over the month (+20,000). Social assistance added 17,000 jobs in April, with all of the gain in individual and family services. Financial services added 19,000 jobs, with insurance carriers and related activities accounting for most of the gain (+14,000). Over the year, financial activities has added 173,000 jobs. Employment in other major industries, including construction, manufacturing, wholesale trade, retail trade, transportation and warehousing, information, and government, showed little change over the month.

The Christie administration announced on May 10 that it will seek a commitment of nearly $1.4 million to continue the Department of Labor and Workforce Development's New Jersey Career Connections program. The program provides uniform career guidance and job search assistance services to residents in their communities and through their libraries.
The initiative has been applauded by the U.S. Department of Labor for its innovative approach promoting collaboration between the public workforce system and public libraries. Job seekers who are in need of more extensive reemployment services are referred to a local One-Stop Career Center.

NJSA Membership is Corporate
NJSA Membership is Corporate - that means your staff can receive this weekly news email and stay on top of events and legislative information.  

You can forward this email on or email  to add their names to our Monday Morning Memo and Staffing News Online lists .
In This Issue
Congress Web
Upcoming Events
Lunch & Learn Webinar Series  - July 25

2017 Staffing World - October 24-26, Chicago, IL

NJSA Annual Education and Training Conference - November 1, The Palace at Somerset Park

Thanks to Our 

Our mission is to be the advocate for the success and growth of NJSA members and the New Jersey staffing industry through leadership in legislation, education, ethics and professional business practices.

For additional information about any items in this Monday Morning Memo, or to learn more about membership in the New Jersey Staffing Alliance, please contact us at 973-283-0072 or email . Our website is . Thank you.