Monster Energy
is thrilled to announce American DJ
Elephante
as the headliner for its
Fall 2019 Up & Up College Festival series
. The four colleges that generate the highest pre-sales in 48-hours will bring the headlining artist to perform at their college towns.
Elephante
(Tim Wu) has spent the past few years wowing audiences at major music festivals across the country (including
EDC Las Vegas
,
Electric Zoo
, and
Hangout Fest
) and amassing hundreds of millions of streams worldwide. The Ann Arbor, Michigan-raised, classically-trained pianist and singer-songwriter initially took a desk job before embracing the “Elephant in the room” and leaving office work behind forever to pursue a career in music. His two independent EPs,
I Am the Elephante
(2016) and
Glass Mansion
(2018) have won him international acclaim as a groundbreaking presence among dance music producers.
The
Up & Up College Festival series
first kicked off in 2016 as an electrifying competition that pits colleges against each other in a
48-hour guerrilla campaign
to sell the largest number of pre-sales. Each season, student influencers at participating schools create teams and work over two days to motivate their student bodies to pre-order reasonably priced tickets. Top-selling schools win the competition and bring a popular headlining artist to perform at or near their campus. Since its inception, the Up & Up College Festival series has become one of the
fastest-growing music properties
in college communities across the US.
Washington State and Wake Forest won the 2016 competition, bringing
Cash Cash
to their schools’ festivals. In the fall of 2017, students at San Jose State, UC Davis, Washington State University, and UT-Austin partied at a performance by
DJ/Producer Alan Walker
. San Jose State, UC Davis, and UC Santa Barbara battled hard and won the spring 2018 pre-sale contest and brought
GRYFFIN
to their campus Up & Up College Festivals. Meanwhile, Dayton, San Jose, Lehigh, Ohio Oxford, and Bryant brought
Two Friends
to their campuses in the fall of 2018. This past Spring semester had
Slushii
visit Penn State, Alabama, JMU, UNC Wilmington, Iowa and WSU.
The Up & Up Festival Series competition utilizes an
innovative ticket sales concept
that only charges the credit cards of purchasers should their college win. In addition to
bringing trending artists to winning campuses
, the the competition is a positive way to bring student bodies together, foster leadership, and spark interest in/provide access to future jobs in the music industry.
"I’m pumped to be a part of the Monster Energy Up & Up Festival!” said
Elephante
. “I cut my touring teeth on a lot of college shows, so to be able to come back now on such a bigger scale after all these years feels very full circle. Some of the best times of my life were going to shows like this in school, so I can’t wait to bring it back and turn campuses into a zoo for the night.”
Monster Energy will
unveil the colleges competing in this fall’s event
on
August 26
, and the
48-hour competition
will go live on
September 10
. The
Up & Up College Festivals
for this fall’s four winning campuses will take place in
October
and
November
.
About the Monster Energy Up & Up Festival:
The Monster Energy Up & Up Festival is a pre-sale competition for students across the country to bring a top emerging artists to perform at their school.
The Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period and the top colleges with the most pre-orders win a festival. The Festival Series launched in 2016 with headliner Cash Cash and expanded nationwide in 2017, 2018, and 2019 featuring Cash Cash, Alan Walker, GRYFFIN, Two Friends, Slushii, and Lost Kings.
For Media Inquiries:
Dawn Kamerling
The Press House
646. 322. 4903
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