Consumers of pop culture news received a lesson in trademark law last month when Nike sued rapper Lil Nas X and his art collective partner, MSCHF, for trademark infringement. The dispute involved the sale of genuine Nike sneakers that MSCHF modified with Satan-themed adornments. The sneakers were released as a promotional tool for Lil Nas X’s new song “MONTERO (Call Me By Your Name).” The case quickly settled, serving as an example to future collaboration partners that re-selling genuine products with unauthorized alterations runs the risk of infringing trademarks of the manufacturer and seller of the original genuine unaltered product.