Marketing Insight: Snapchat Advertising |
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Creating Opportunities For a New Audience |
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New technology creates new opportunities! There is no better time than now to start investing in the future with new advertising platforms. Advertising on platforms such as Snapchat can open the door to younger audiences, with a suite of business-driven features to engage them in meaningful ways. This audience is essential to the future of any organization and is highly engaged on Snapchat compared to the other social networks on the market. Learn more about it with this month's Marketing Insight!
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Snapchat is a mobile communications app that has come a long way since starting as a “self-destructing” picture messaging app. Today this feature is still available, but the app has expanded with new chat features, news sharing, content creation, and several other features for businesses to utilize when advertising to Snapchat’s growing audience. Check out this guide to learn more about the capabilities and benefits of Snapchat’s platform. |
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Snapchat’s unique audience has more buying power than you’d expect and, when compared to other social networks, has unique opportunities for engagement. |
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Unique Engagement. Snapchat users are uniquely engaged compared to other social media apps, with 60% of Snap ads being played with audio on, compared to 85% watched on Facebook without audio. These users spend over 30 minutes on the app daily and are best reached through meaningful engagements.
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Buying Power. Some think that due to Snapchat’s younger audience, there may be a small amount of buying power to respond to ads with a purchase. However, in 2021 Snapchatters hold $1.9 Trillion of spending power in North America.
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Audience Reach. For brands struggling to reach a younger audience, Snapchat is the answer! About 75% of millennials and Gen-Z can be reached on Snapchat. While many already view ads on other social networks, Snap ads are always full screen (excluding filters), so they receive almost two times the visual attention than others.
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Target the ideal audiences based on demographic information, locations, behaviors, and interests, both online and offline.
Locations. Target by precise location with the option to add a radius around an exact address, a place category (i.e., Grocery Stores, Colleges), a town, a state, or a zipcode.
Demographics. Target by demographics such as age, gender, or language and “Advanced Demographics” such as education level, income, marital, and parental status.
Preset Audiences. Target by preset audiences built and packaged using Snapchat and Third-Party Data, categorized by lifestyles, where users shop, their TV/movie views, and other locations they are visiting.
Devices. Target by specific device makes and models, their operating system (Apple iOS, Android, etc.), or their mobile carrier (AT&T, T-Mobile, etc.)
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Format your Snapchat ad or sponsored content with options, designed for businesses big or small and tailored to various business goals and objectives.
Single Image Body. Created as a full-screen single video or image, offering creative freedom to deliver your message with an attached link Snapchatters to swipe up and follow through with.
Collection Ads. Designed for e-commerce by featuring a collection of products that Snapchatters can tap for more details and feature four tappable tiles showcasing top products for seamless browsing and buying.
Story Ads. These ads are 3 to 20 brand-created single images or videos and appear in Snapchat’s “Discover” section as a branded tile along with other content.
AR Lense Experiences. These ads include sponsored augmented reality experiences, so Snapchatters can create memorable, interactive moments to send to friends.
Filter Ads. Take part in Snapchatters’ conversations as they visit neighborhoods, parks, restaurants, shops, and during holidays with brand-created single image artistic overlays.
Commercial Ads. Non-skippable videos that can be up to 3 minutes long and appear within Snapchatter’s curated content.
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Are you interested in starting a Snapchat campaign?
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If you selected Yes, click below to reach out to Strategis, your full-service marketing agency, so we can discuss the next steps for developing your Snapchat advertising campaign.
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