Monthly Marketing Insight: The Rise of (OTT) Media

Marketing Insight: The Rise of (OTT) Media

A Growth Strategy Opportunity

Be where the world is going! With its meteoric growth, the ongoing COVID-19 pandemic, upcoming cooler weather, and the holiday season upon us, Over the Top Media (OTT), aka "Streaming," will only continue to grow as many continue to enjoy its unparalleled convenience and flexibility. Whether it's spending more time indoors or on the road, streaming content continues to grow. Now, the time is to take advantage of earlier entry and grow your customer base by adopting this on-the-rise and temporarily lower-competition advertising channel. Learn more about it with this month's Marketing Insight!

What is (OTT)?

Over the Top Media (OTT) is the streaming of film and TV content with only the need for an internet connection. Some examples of (OTT) powerhouses, which many are already familiar with, are Disney +, Netflix, and Hulu. (OTT) streaming services have grown into a land of opportunity for all types of organizations. Looking to enter this land of opportunity? A strong (OTT) advertising strategy will produce continued organizational growth due to the following:

A Positive Industry Outlook

No longer are consumers constrained to viewing content from their home TV but can do so on mobile devices at any point in their day as the world begins to open. Many have adopted this and seek to continue using these services as NScreen Media reports that 40% of those surveyed will not cut back on their streaming services post-pandemic.

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Low Advertising Competition

With this positive industry outlook, some would assume that competition for advertising on these platforms is too high. However, Jamloop reports that less than 40% of marketers spent anything on (OTT) advertising in 2020, creating an opportunity to get in when competition remains low.

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Specific Targeting Capabilities

Unlike traditional TV advertising, (OTT) consumers are targeted based on the content they watch. With (OTT) advertising, ads are attached to the content and are shown to the consumer anytime they choose to watch. Combining this with other capabilities related to precise targeting, you are more likely to reach your desired audience.

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Are you interested in starting an OTT Advertising campaign?

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If you selected Yes, click below to reach out to Strategis, your full-service marketing agency, so we can discuss the next steps for developing your (OTT) advertising campaign.

Visit Our Website: strategis.is